Maldives Visitor Survey
MALDIVES VISITOR SURVEY
FEBRUARY 2014
Ministry of Tourism
Republic of Maldives
START READING
© Ministry of Tourism 2015
Published by
Ministry of Tourism
Malé, Republic of Maldives www.tourism.gov.mv Prepared by
CDE Consulting
Republic of Maldives www.cde.com.mv Designed and Illustrated by
ILLUME
www.illume.mv
ii
.
CONTENTS
02
04
4 SUMMARY OF KEY FINDINGS
17 TRIP PLANNING
18 . Source of Information
05 . Visitors to the Maldives
20 . Motivators to Visit
05 . Trip Planning
22 . Reason to Visit Maldives
07 . Airport Services
23 . Booking method
Contents
08 . Stay in the Maldives
24 . Websites Used
10 . Visitor Satisfaction
25 . Advanced Booking
01
03
05
1 INTRODUCTION
11 VISITOR PROFILE
27 AIRPORT SERVICES
12 . Nationality of Respondents
28 . Services at Ibrahim Nasir
13 . Age Profile
14 . Repeat visitors
29 . Transport Method
16 . Travel companion
30 . Waiting Time at Airport
International Airport (INIA)
31 . Time to Reach Place of Stay
32 . Quality of Hotel Transfer
iii
.
CONTENTS
06
07
33 STAY IN THE MALDIVES
44 VISITOR SATISFACTION
34 . Place of Stay
35 . Length of Stay
37 . Meal Plan
38 . Services at Place of Stay
39 . Activities at Place of Stay
40 . Places Visited During the Stay
08
46 METHODOLOGY
41 . Perception of Prices
42 . Expenditure in the Maldives
43 . Visited Similar Destinations and Comparisons
iv
.
CONTENTS
01
INTRODUCTION
1
.
CONTENTS
LANGUAGES
TOTAL FORMS DISTRIBUTED
7 1,628
English
Italian
German
French
Japanese
Chinese
Russian
TOTAL FORMS COLLECTED
1,624
COMPLETE
INCOMPLETE
1,549
75
This is the report of the Maldives Visitor Survey. The primary goal of the Maldives Visitor Survey is understand the views and opinions of the visitors to the Maldives. The survey contributes to the efforts to enhance the tourism industry in the Maldives by providing the industry personnel with a resource that details the characteristics,
FEBRUARY 2014
Ministry of Tourism
Republic of Maldives
START READING
© Ministry of Tourism 2015
Published by
Ministry of Tourism
Malé, Republic of Maldives www.tourism.gov.mv Prepared by
CDE Consulting
Republic of Maldives www.cde.com.mv Designed and Illustrated by
ILLUME
www.illume.mv
ii
.
CONTENTS
02
04
4 SUMMARY OF KEY FINDINGS
17 TRIP PLANNING
18 . Source of Information
05 . Visitors to the Maldives
20 . Motivators to Visit
05 . Trip Planning
22 . Reason to Visit Maldives
07 . Airport Services
23 . Booking method
Contents
08 . Stay in the Maldives
24 . Websites Used
10 . Visitor Satisfaction
25 . Advanced Booking
01
03
05
1 INTRODUCTION
11 VISITOR PROFILE
27 AIRPORT SERVICES
12 . Nationality of Respondents
28 . Services at Ibrahim Nasir
13 . Age Profile
14 . Repeat visitors
29 . Transport Method
16 . Travel companion
30 . Waiting Time at Airport
International Airport (INIA)
31 . Time to Reach Place of Stay
32 . Quality of Hotel Transfer
iii
.
CONTENTS
06
07
33 STAY IN THE MALDIVES
44 VISITOR SATISFACTION
34 . Place of Stay
35 . Length of Stay
37 . Meal Plan
38 . Services at Place of Stay
39 . Activities at Place of Stay
40 . Places Visited During the Stay
08
46 METHODOLOGY
41 . Perception of Prices
42 . Expenditure in the Maldives
43 . Visited Similar Destinations and Comparisons
iv
.
CONTENTS
01
INTRODUCTION
1
.
CONTENTS
LANGUAGES
TOTAL FORMS DISTRIBUTED
7 1,628
English
Italian
German
French
Japanese
Chinese
Russian
TOTAL FORMS COLLECTED
1,624
COMPLETE
INCOMPLETE
1,549
75
This is the report of the Maldives Visitor Survey. The primary goal of the Maldives Visitor Survey is understand the views and opinions of the visitors to the Maldives. The survey contributes to the efforts to enhance the tourism industry in the Maldives by providing the industry personnel with a resource that details the characteristics,