Malee Swot Analysis
Malee Analysis
General information: Malee Sampran Plc. is the manufacturer and distributor of processed agricultural products such as canned fruit, UHT and pasteurized fruit juice, canned coffee, canned tea, drinking water in PET bottle and aseptic bag under Malee brands and customers’ brands in domestic and overseas markets. In addition, the Company is also a distributor of Farm Chokchai brands for UHT and pasteurized milk. Due to the Company has been accepted by the customers for more than 30 years, the Company, under the management of the experienced and capable management team, has grown continuously with several products available in the domestic and export markets.
Strength:
• Large Amount of Budget As at December 31, 2010 and December 31, 2009 there were outstanding bank guarantees of approximately Baht 36.43 million and Baht 6.93 million, respectively issued by banks on behalf of the Company in respect of certain performance bonds as required in the ordinary course of its business.
• Market differentiation To serve all customers’ need and life style, the company until now has been focusing on the product such as canned and aseptic bag fruit, canned & UHT fruit juice and concentrate pineapple exported to be raw material in beverage business.
• Geographic Thailand is the land suitable for cultivation is mostly agricultural. As a result, the country has a variety of fruits, also the resulting transformation of fruit for export to other countries worldwide. The majority of the Company supplies, 95 %, are sourced locally. With the great reputation of tropical fruits, it is surely a guarantees that Malee do offer their products with good quality.
• Great Reputation of Business Social Responsibility The Company concerns about the environment. Therefore, it set up the efficient water treatment system, which won the best factory award of the year 1994, 1995 and 1997 and the prize for the best water treatment for the year 1994, Thailand
General information: Malee Sampran Plc. is the manufacturer and distributor of processed agricultural products such as canned fruit, UHT and pasteurized fruit juice, canned coffee, canned tea, drinking water in PET bottle and aseptic bag under Malee brands and customers’ brands in domestic and overseas markets. In addition, the Company is also a distributor of Farm Chokchai brands for UHT and pasteurized milk. Due to the Company has been accepted by the customers for more than 30 years, the Company, under the management of the experienced and capable management team, has grown continuously with several products available in the domestic and export markets.
Strength:
• Large Amount of Budget As at December 31, 2010 and December 31, 2009 there were outstanding bank guarantees of approximately Baht 36.43 million and Baht 6.93 million, respectively issued by banks on behalf of the Company in respect of certain performance bonds as required in the ordinary course of its business.
• Market differentiation To serve all customers’ need and life style, the company until now has been focusing on the product such as canned and aseptic bag fruit, canned & UHT fruit juice and concentrate pineapple exported to be raw material in beverage business.
• Geographic Thailand is the land suitable for cultivation is mostly agricultural. As a result, the country has a variety of fruits, also the resulting transformation of fruit for export to other countries worldwide. The majority of the Company supplies, 95 %, are sourced locally. With the great reputation of tropical fruits, it is surely a guarantees that Malee do offer their products with good quality.
• Great Reputation of Business Social Responsibility The Company concerns about the environment. Therefore, it set up the efficient water treatment system, which won the best factory award of the year 1994, 1995 and 1997 and the prize for the best water treatment for the year 1994, Thailand
References: : • http://thaibrand-malee.blogspot.com/2011/09/swot-analysis.html • http://www.set.or.th/dat/news/201106/11025560.pdf • http://www.jotasean.com/2010/08/rising-cost-of-labor-in-china-spells.html • http://www.positioningmag.com/prnews/prnews.aspx?id=80163