Malincho Case
Malincho Case Study Analysis
By: Faraz, Jadee and AmbreenProfessor: Tobar Byron
Subject: International Strategic Management (BMI703)
Date: 09/ 08/ 2014 Table of contents
Executive summary the Problem/Opportunity the Organization’s current mission, goals and strategies the company 's internal strengths and weakness (SWOT analysis) recommendation Selected recommendation
Action Plan
Implementation
Conclusion
Executive summary:
Kalin is a Bulgarian entrepreneur. He tried to establish a business from a scratch. This case is about a start up business and challenges arising out of a new business.Kalin were an inexperience entrepreneur but his determination led him to success, starting with scares resources. Kalin a Bulgarian national, started a new business as a fresh graduate he don’t have any savings. He started his business by obtaining loan from friends and family. He was able to get interest free loan .his target market was the Bulgarian community living in the newjersy. Initially he started by importing feta cheese. And then he later expanded his business by distributing to other cities and after one year he started to expand his product line on which he was able to make good profit.
The Malincho case deals with Kalin who started a business of importing cheese from his home country of Bulgaria, and selling it his fellow countrymen in the east coast of America. Kalin identified early on that there was a need for this kind of product in America. So he contacted a vendor in Bulgaria and decided to ship over cheese. He quickly raised funds to pay for this through the help of friends. There it was repackaged and sold at reduced rates. Soon Kalin had established Malincho.com where customers could place orders online through credit card transactions. Since many people of Bulgarian background were not comfortable with online transactions, Kalin delivered goods first and asked for payment upon delivery. He also introduced more products on
By: Faraz, Jadee and AmbreenProfessor: Tobar Byron
Subject: International Strategic Management (BMI703)
Date: 09/ 08/ 2014 Table of contents
Executive summary the Problem/Opportunity the Organization’s current mission, goals and strategies the company 's internal strengths and weakness (SWOT analysis) recommendation Selected recommendation
Action Plan
Implementation
Conclusion
Executive summary:
Kalin is a Bulgarian entrepreneur. He tried to establish a business from a scratch. This case is about a start up business and challenges arising out of a new business.Kalin were an inexperience entrepreneur but his determination led him to success, starting with scares resources. Kalin a Bulgarian national, started a new business as a fresh graduate he don’t have any savings. He started his business by obtaining loan from friends and family. He was able to get interest free loan .his target market was the Bulgarian community living in the newjersy. Initially he started by importing feta cheese. And then he later expanded his business by distributing to other cities and after one year he started to expand his product line on which he was able to make good profit.
The Malincho case deals with Kalin who started a business of importing cheese from his home country of Bulgaria, and selling it his fellow countrymen in the east coast of America. Kalin identified early on that there was a need for this kind of product in America. So he contacted a vendor in Bulgaria and decided to ship over cheese. He quickly raised funds to pay for this through the help of friends. There it was repackaged and sold at reduced rates. Soon Kalin had established Malincho.com where customers could place orders online through credit card transactions. Since many people of Bulgarian background were not comfortable with online transactions, Kalin delivered goods first and asked for payment upon delivery. He also introduced more products on