Mama Thai Instant Noodle Export Import Analysis
Company Background
Thai President Foods Public Company Limited was established on February 15, 1972 with an initial registered capital of 6 million baht through a joint venture between President Enterprise Co., Ltd. of Taiwan – providing manufacturing technology expertise and Saha Pattanaphibul Co., Ltd. - responsible for marketing and distribution. The founding objective was to produce instant noodles under the "MAMA" brand. The Company’s first Head Offices were located on New Petchburi Road, while the first factory was inaugurated at Nong Khaem District, Bangkok. After the first year, all the shares then were transferred to Thai shareholder who remains as the major shareholder until now. The Company have been listd the Stock Exchange of Thailand and become a Public Company in 1994 with presently Registered Capital 240 million baht, comprising 18,000,000 ordinary shares, par value 10 bath per share, paid up 180 million baht.
Mama Products
Mama has variety of brands and products in food industry in which they separate their domestic products from export products. Mama’s main product is instant noodles under the brand name Mama is one of the most popular in Thailand as the brand has been a part in Thai market for the longest time comparing with other brands. The company had later launched many other products and brands including Homey, Bissin, Ruski, Mendake, Thai Chef, Kelly and Bamee. Under these brands, the company is able to expand its’ product lines to other kinds of food such as snacks, biscuits, fruit juice, etc. Today, Mama instant noodles have more than 20 variety of flavors which allow the company to match its exported products with each country preferences. The most famous flavor to all consumers both Thai and foreigner is Mama Shrimp Tom Yum. Mama instant noodles is also offered in vary sizes including pack 55-60 grams, pack 90 grams, bowl 60 grams, bowl 80 grams and cup.
Internal Analysis
Internal Analysis of Product ;
Strength
Cheap and Quick :
Thai President Foods Public Company Limited was established on February 15, 1972 with an initial registered capital of 6 million baht through a joint venture between President Enterprise Co., Ltd. of Taiwan – providing manufacturing technology expertise and Saha Pattanaphibul Co., Ltd. - responsible for marketing and distribution. The founding objective was to produce instant noodles under the "MAMA" brand. The Company’s first Head Offices were located on New Petchburi Road, while the first factory was inaugurated at Nong Khaem District, Bangkok. After the first year, all the shares then were transferred to Thai shareholder who remains as the major shareholder until now. The Company have been listd the Stock Exchange of Thailand and become a Public Company in 1994 with presently Registered Capital 240 million baht, comprising 18,000,000 ordinary shares, par value 10 bath per share, paid up 180 million baht.
Mama Products
Mama has variety of brands and products in food industry in which they separate their domestic products from export products. Mama’s main product is instant noodles under the brand name Mama is one of the most popular in Thailand as the brand has been a part in Thai market for the longest time comparing with other brands. The company had later launched many other products and brands including Homey, Bissin, Ruski, Mendake, Thai Chef, Kelly and Bamee. Under these brands, the company is able to expand its’ product lines to other kinds of food such as snacks, biscuits, fruit juice, etc. Today, Mama instant noodles have more than 20 variety of flavors which allow the company to match its exported products with each country preferences. The most famous flavor to all consumers both Thai and foreigner is Mama Shrimp Tom Yum. Mama instant noodles is also offered in vary sizes including pack 55-60 grams, pack 90 grams, bowl 60 grams, bowl 80 grams and cup.
Internal Analysis
Internal Analysis of Product ;
Strength
Cheap and Quick :