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Manage Under Uncertainty

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Manage Under Uncertainty
University of Newcastle

October
2012

[Yellow Auto Case Study]
[GSBS6001 Individual Assignment]
[By: Shih Yun Lin (3172398)]

Executive Summery

Managers are constantly faced with critical decisions that will heavily impact on the company’s competitive ability and profitability. This report will analyse the critical decisions made in the case study The Change Story of Yellow Auto Company from a sociologic decision making perspective. The case study presents four main decisions which are: increase of market share, change in decision management style, clarify job description and invest greater time and money in human resources. The analysis of these decisions centres on the relationships between employees and managers and the positive and negative attributes of group decision making. The case study demonstrates that the decisions made by Yellow Auto have been successful in achieving the organisational objective of an increase in market share and an improved human resources quality. Recommendations have then been made in order to improve the company’s future decision making process including: a more consultative decision making process for high risk decisions, a hybrid management style, a different set up for job descriptions and quality management for human resources activities.

Table of Contents

Executive Summery 2 Introduction 3 Critical Decisions 4 Increase of Market Share 4 Change in Management Style 5 Clarify Job Descriptions 6 Invest Greater Time and Money in Human Resources 6 Recommendations 7 Conclusion 9 Reference List 10

Introduction

Companies must constantly make critical decisions in order to choose strategies in order to gain a competitive advantage or keep up in the rapidly evolving market. The factors influencing decisions and the relative advantages and disadvantages can be viewed from multiple perspectives. This report will analyse the decisions made in the case study The Change Story of

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