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SIM336 – STATEGIC MANAGEMENT

ASSIGNMENT 1 - TITLE: Strategic Analysis

Due Date: 13 Nov 2013
Learning outcomes: Strategic analysis of an organization(s).
Synthesis of ideas or solutions relating to strategy issues

Skills outcomes: Research skills Critical evaluation Creativity Communication

Moderated by: John Dixon-Dawson

All students are required to submit their assignment via Turnitin.
The penalty for students that do not submit their assignments through Turnitin is that they will fail the assignment.
Students may submit assignment drafts through Turnitin prior to the hand in date to generate originality reports. The last submission of the assignment prior to the hand in date will be deemed to be the final submission for assessment purposes. All work submitted must adhere to the University Policy on ‘Cheating, Collusion and Plagiarism’
You must not submit an assignment that analyses the mobile phone industry and or a mobile phone company.

Task:

You are required to submit an individual report of 3,000 ±10% words, which can be based on an organization or idea of your own choice.
The strategic analysis must be related to a recognised aspect of business policy, strategic management or the philosophical underpinning of a particular methodology within the public or private sector strategic management domain.
If your analysis is of an organisation then it must contain a minimum of two organisation functions, examples would be, Leadership and Marketing or Marketing and Manufacturing or Finance and Leadership or Leadership and Human Resource Management or Marketing and Human Resource Management, etc.. Your strategic analysis may contain two or three functions however more than three functions would make it difficult to achieve a good depth to the analysis.
At the functional level, in your analysis, you would need to consider the impact of how one function would impact / does impact upon the other function(s).
For

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