Management

Timothy Donald “Tim” Cook is an American business executive and the current CEO of Apple. He joined Apple in March 1998 as Senior Vice President of Worldwide Operations and also served as Executive Vice President of Worldwide Sales and Operations. He was also Chief Operating Officer before being named CEO of Apple on August 24, 2011. Cook grew up in Robertsdale, Alabama, near Mobile. His father was a shipyard worker, while his mother was a homemaker. Cook graduated from high school at Robertsdale High School, earned a B.S. degree in industrial engineering from Auburn University in 1982, and his M.B.A. from Duke University's Fuqua School of Business in 1988. Before Cook joined Apple, he served as Chief Operating Officer of the computer reseller division of Intelligent Electronics. He also spent 12 years in IBM's personal computer business as the director of North American Fulfillment. Cook was VP for Corporate Materials at Compaq for six months. Cook fulfilled the basis for successful management, which is planning, organizing, leading, and controlling. Tim Cook took over as acting CEO for Apple due to Steve Jobs absence for a few times and was required to bear the workload as well as the stresses of a CEO. During that time, Cook was responsible for most of Apple’s day-to-day operations while Jobs made most major decisions. Even so, he needed to precisely plan how the company should handle production, manufacturing, rationale of creative ideas and designs and also the company’s marketing strategy. To accomplish so many tasks in such a short amount of time, Cook had to implement good planning strategies.Planning is the function of management that involves setting objectives and determining a course of action for achieving those objectives. Planning requires that managers be aware of environmental conditions facing their organization and forecast future conditions. Managers are also required to be good decision makers. Besides planning, Cook needed to organize