Class F
Group 1
Li Chengjing(Jason) 297624
Wu Jiajia(Tina)297721
Lu Sixuan(Justin)297701
Zha Rui(Emily)297773
Dong Fangyu(Melody)297578
Tan Xiaoquan(Lona)297665
Contribution:
Dong Fangyu :Company History
Zha Rui:Company Operation
Wu Jiajia:Vision
Tan Xiaoquan:Mission
Lu Sixuan:Competitor’s Vision & Mission
Li Chengjing:Comparing with Dunkin’ Donuts and its competitor in vision & Mission
The history of Dunkin' DonutsA
Dunkin' Donuts the name has evolved since William Rosenberg opened his first restaurant in 1948 as Open Kettle, in Quincy, Massachusetts The name changed to Kettle Donuts in 1949 and the now corporate name Dunkin' Donuts adopted in 1950.
In 1950, Bill Rosenberg opened the first Dunkin' Donuts shop in Quincy, Massachusetts. Dunkin' Donuts licensed the first of many franchises in 1955.
Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.
The chain's 100th restaurant opened in 1963. "Munchkins", pastries that resemble the center of a doughnut when cut, debuted in 1972. Growth was exponential starting in 1979 when the chain had 1,000 restaurants in 1979, 2,000 in 1990, and 3,000 in 1992. In 1996, bagels were introduced to the Dunkin' Donuts menu and breakfast sandwiches the following year.
In 2012, Dunkin' Donuts launched its first-ever mobile application for payment and gifting for iPhone, iPod touch and Android smartphones. In May 2013, Dunkin’ Donuts Mobile® App launched a new language setting that enables users to view content in English or Spanish. In May 2013, Nigel Travis assumed the role of Chairman of the Board and Paul Twohig was appointed to President, Dunkin' Donuts U.S. & Canada.B
Dunkin' Donuts operationC
The company primarily competes with Starbucks, as over half the