Management and Leadership

a4036139

Table of contents

Part 1:

1: Introduction----------------------------------------------------------------------------------02 2 Nokia organisational background--------------------------------------------------------02 And history(executive summary)
3 Theory of nokia--------------------------------------------------------------------------- 03 Pest analysis------------------------------------------------------------------------------- 03 3.1 The political factors or legal factors--------------------------------------------------.03
3.2 The economic factors------------------------------------------------------------------.03
3.3 The sociological factors-------------------------------------------------------------- .04
3.4 The technological--------------------------------------------------------------------- .04

4 Swot analysis----------------------------------------------------------------------------- 05
4.1 The strength---------------------------------------------------------------------------- 05
4.2 The weakness---------------------------------------------------------------------------.05
4.3 The opportunities------------------------------------------------------------------------06
4.4 The threats--------------------------------------------------------------------------------06 Part 2:

1. The marketing mix------------------------------------------------------------------------07
1.1 Product-------------------------------------------------------------------------------- --07
1.2 Price--------------------------------------------------------------------------------------08
1.3 Place-------------------------------------------------------------------------------------09 1.4 Promotion----------------------------------------------------------------------------.--10 2. User selling point------------------------------------------------------------------------10 3. Conclusion--------------------------------------------------------------------------------11 References---------------------------------------------------------------------------------.12

Part1:

1. INTRODUCTION TO MARKETING RESEARCH:

Marketing research comprises one of the important fascinating factors of marketing. Marketing research is the action which links the consumer, customer and marketer.www.marketingpower.com supplies marketing vocational with marketing careers. Marketing research is the systematic and tool justification, accumulation, analysis and use of the purpose of bettering decision making related to detection. The revenue of the organisation thoroughly follows on the marketing planned policies which are performed by it. The understood decisions of marketing are highly influenced by its environment both micro and macro. The plan uses its objectives to conduct a free analysis on the marketing policies of the international biggest mobile producing company. The NOKIA is the largest company. This company is to be helpful in naming a lot of components that influence companies internally and externally. The plan takes help from the analytical components such as SWOT and PEST analysis. The PEST research exhibits the analysis of the external environments of Nokia organisation are as follows
Political,
Economical,
Technological
And Sociological factors This plan analyse the strengths of Nokia, weak points of this company, opportunities of the current organisation and also the threats internally also externally of the company also. This research will make sure in selecting the business policies of the company and the components applied by the company. These factors can influence the marketing policies and are research criteria. These factors can also be sought out with the help of the marketing mix factor.

2 EXECUTIVE SUMMARY OF NOKIA:

The company NOKIA is mentioned the larger telecommunicating mobile phone producing firm and was found in the 19th century. This company was found when they commenced a paper mill. This company had taken its start in Finland. The founder of it is Fredrik. The company is dealing with the electronics and products industry. It is dealing with telecommunication. The recent share of this company is about 30 percent and is supposed to be the larger mobile phone creating company. This company is processing in more than 120 countries and states. The company has given its purchaser with a free domain of products. Nokia has provided its users a lot of accessories. This company has a bold and modern telecommunicating working process. They are announcing mobile computers and internets too. Also it is presenting networks and smart accessories. The company is being such a successful organisation identifies the value of the analysing plan.

3. THEORY OF NOKIA:

THE PEST ANALYSIS OF NOKIA:

The mobile phone is an indispensable item and became a fashion among the ladies and gentlemen. Global supply marketing value and demand of the critical commodities explains complicated economics, political, sociological and technological challanges. The research PEST vandalism is a widely used factor to research the external surroundings of any organisation. The zone occupied by the PEST research prevails of the research of the political, economical, sociological and technological factors that can influence the company. The PEST researching for this company are stated as under:

3.1 The Political factors: OR The Legal factors of Nokia: The political components have an immense effect on the business laws and rules. Its capability of spending to the consumers is to be very strong. The different political factors consists of political stability, rules and laws of trades , anti-trust regulations, contract regulations, enforcements laws, safety laws, compulsory employee advantages and legal structures. The company follows the laws and terms of the local states it operates and company as a global firm needed to commit much more on the local govt. Rules, law of everyone company. The company also makes sure that it does not disobey any law and rule. This company produces mentionable value of electronic communications. This can increase relations against the environmental rules and laws as well.
3.2 The Economical factors: The economic factors which can influence the operations of any firm would be the economical conditions of the state. It is doing work in the components that affect the surroundings economics of a firm evolves becoming high also reducing costs, the regional government in the market, interest rates, financial output of the market and the economical growth value and much more. Nokia firm prepares phones which are fit the in the economical status of the states. Nokia’s market share is increasing every year and in 2010, it was 40%. Nokia’s market share was less in North America; however, the entire market share is the highest. The mean purchasing of this organisation is high as compared all of mobile companies. Whole of these components enables each company best.

3.3 The Sociological factors: The social and cultural differences affect the trades and business of the state too much. The civilizational, social and cultural components does not match state to state. Companies are needed to occupy the components such as the education, entrepreneur souls, culture, demographics and much more. The behaviour of the community to the technologies and mobile phones has been converted since last 10 years. Since, 1980’s mobile phones are demonstrated to be of high status and people were unable to bear it. Now the development in technological made it available to the layman. The mobile phone communication turned out to be a need since 2005. Even people cannot think of a life besides of mobile phones. This conversion occurred lovely. Thus it occupies a lot of representations from various trusts of sociological components. The acceptability ratio is high of this firm. The intervension of mobile internet and MM more over has become high the attraction towards mobile phones. And now the most of society is in the favour of this company.

3.4 The Technological Factors: This is a larger factor to fight against competition. It is also the high universal driver. Thus, the technological intervention and advances need to be monitored frequently. As far as Nokia concerning technology is the most valuable component which drives the edge of competitions. The electronics technology and artificial talent is becoming high day by day. Nokia is to be needed to upgrade about the coming technology. And need of the hour is to apply the technology in the forthcoming specimens and brands. It also has larger effects in making decisions of the products in making designs. Here are several companies which are manufacturing mobile products. Some of those companies are like Apple, Blackberry, Siemens, Motorola and LG carry alarms for Nokia. These companies have used high technologies too.

4. THE SWOT ANALSIS OF

The SWOT analysis represents relevant background of data sales, competitors, costs, the market, and macro-environmental forces. The company will use all of the information to carry out a SWOT. The factors of SWOT are strengths, weakness, opportunities and threats. For nokia all of these factors are demonstrated as one by one as follows.

4.1 The Strengths: The distribution of Nokia’s network is the bigger in the companies. The products Nokia are available in whole of the world approximately. It has the highly valuable products. Nokia has the modern technologies like CDMA, UMTS, and also GSM. Nokia Siemens network The scope of this company has been increased. It is a vital strength factor of this company. It enables the firm to run a business in large markets. The most vital strength of this company is its research department which by itself consists of 38% of the entire employees. The Nokia brand image illuminates the quality of product. Thus, the mobiles sold by this company are globally famous and are highly trusted. The international vision of this nokia percves its high product angles. They request to whole sort of users. The Nokia mobiles are thought to be a lot of user`s fellow mobiles.

4.2 The Weaknesses of Nokia: For the outstanding scopes of recreations, the organisations must occupy its rates, prices, values and costs. For the Nokia that is commonly charging highly than the other firms of its similar sort. This is a weak point factor of Nokia. Indeed the users are logically prepared to pay some more for the product of Nokia. Still the customer may reconsider. Some things of the organisation are founded at balance. They do not attract to the customer to itself. It is totally against to the Nokia brand image. At some of the places the firm had denied the seldom economic category personalities. The organisation Nokia must produce products which should be available for those people at lower costs. The promotions must also surely target for those minorities. It is much more usual in customer trades. This is a tight influence market in business-business.

4.3 The Opportunities: Occasions or the opportunities of this company are that the firm has a brand image. The image is of progressing trend of visions. The customers demand of technology developing. Nokia departments are working towards using the modern telecommunication products. The organisation must require to research plenty of developing departments and also concentrate to raise the working of Edge. Nokia is required to search all those markets where phones are not yet aroused still. It may surely raise the opportunities of trades for this organisation in such centres. Firm is to be concentrate to realise the shape of infrastructure. For Nokia it is required to achieve a tight situation with its carriers. The organisation should search to confirm all those countries besides BRITIAN (EUROPE). They should tie up with the cellular network.

4.4 The Threats: The largest alarm of this company is that they have entered to the 3G business after than the other mobile phone producing companies. It leads to consumers using other mobiles which are the Motorola, Black Berry, Apple phone and Siemens who are applied these telecommunications technologies already. The product Apple iphone is growing very swift. The market shares of this company are 37%, which are growing very fast among the people. This can harm the business of Nokia. These companies have commenced to introduce their personal brand phones and it may eliminate the marketing of this organisation. Due to this the operators can adapt different policies. Thus, they individually urge to dominate of this company to be resisted.

Those components which are indeed are the conclusions of the research, influence the decision preparing actions. In the settlement of the company’s policies, rules, regulations and laws, the macro environment plays a vital role in this regard. The political components are totally delicate as it can even influence the existence of the company. The PEST analysis makes the decision to the external resistances on which the company will have to overcome in order to run the business. The economical research of the company and state will provide a future economic scope of the organisation. This may be an idea though. The firm also has some sociological responsibilities towards the community. In decision preparing phenomenon, the technology plays an important character. Nokia being a company and organisation which creates phones required to put patch of the advance technological factors. Else it may affect the share of market of the firm. Actually when the 3rd generation mobile hits the business, Nokia was left behind. That is the firm might not respond to the telecommunication technology early and with the passage of time it responded it was late. Thus due to late entrance of this organisation in the 3G mobile communication technology has murdered some of marketing of this firm. The competitors like apple iphone Black berry and Motorola are seriously large edges mobiles which are obtaining business in the peak edge phone organisation.

The Marketing Mix: The establishment of any marketing planned by the company is to be formed due to the marketing methodology. On the basis of customer requirements, the marketing mix is designed. It exhibits the availability of product, price, place and promotion. These factors are the backbone of marketing policies and strategies. This company always researched to identify the consumer requirements, because every individual has its own need. The marketing mix of Nokia is based on 4P. Which are product, price, plan and promotion. As a market pioneer Nokia has a well defined marketing mix in its plan. The concepts of marketing mix and applications of used by Nokia are given as:

1.1 Product: The most vital part of marketing mix is the product. The other 3P are fabricated around the company products. Product defines both the physical or non-physical actual sailings. The services are usually intangible and the products or physical entities are tangible. The quality of product is the major positioning factor. The services have a direct impact due to its better quality. For a single product, there are different strategies. And the services may occupy any kind of product. This product may be not delivered to consumer. There may be any possibility that the customer had to be enjoyed. Of course the Nokia mobiles consumer, competition, demand, production and of service charges and are the major components for price finalization. Products provided by Nokia they which are tangible. So, the design of products of Nokia products is as according as the consumer’s utility. The customer makes decision and also make conversions to the brand and quality of product according to the strategy of competitor. The product quality is well prepared and they also adopt latest telecommunication technology too. The firm make decisions on the product based for the requirements of the goal consumer. e.g, the mobile used by the young people should consist of business functions like multimedia, emails, u tube and much more.
The company Nokia also has 33% of its total workers who are doing work on the development and research area to bring out latest telecommunication technology. These employees are busy to design the cheaper mobiles so that a layman may get its advantage due to its usage.

1.2 Price: Generally pricing objectives are divided into following types. * Profit oriented * Sales oriented * Status quo-oriented There are several pricing strategies and they are dependent on the expenditure. The increased competition in the business and market has lead to the requirements of reducing prices. Premium pricing policies are used by the companies this is whenever organisation a latest mobile, the company basically fix a slightly much cost to produce a demand and uniqueness for their comodity. To prepare the decisions for an enterprise, the pricing objectives are considered the guidance. It means that standard wanted by the company to attain a price setting its product. For example Nokia 89 series were made those who have strong purchasing capabilities for that product. Commonly the comparison of the whole market, the costs of the mobiles are seldom high. Really this supports Nokia is its price quality. People actually do not mind paying extra amounts for the product since they get high quality. In the business of market, there are competitions. The firm Nokia would have to decrease the current costs of its accessories. This will be very helpful for Nokia to maintain its market advantage. Nokia has adopted the penetrating methodologies. This process may be very harmful for Nokia in the next days.
1.3 Place: The factor that makes the decisions for the existence of the commodities. The place is a tool which makes sure all the products availability. A proper place is a very essential phenomenon for launching the product. In terms of research process, the location and reference of platform for the product is required to be sold. Products distribution channel is the other component for the place. Actually for the product, a well defined market can generate when its service is assessable. The retailers, wholesalers and agents are being termed on the establishment which works between consumer and company. In terms of nokia is easily available in super markets and shops. There are a lot of Nokia shops in the world, but not enough for the customers. If compared with the other organisations, nokia should establish more business shops to show up its brands for the target customer. Nokia has a very great competition with the other companies.
For the availability of the product, the Place plays a very important role in this regard. The place is determined by the brand of the image of the product. For example if a company like iphone creates its brands provided in all little shops, it influences the image of the product. The iphone is to be purchased only from licence holding markets. The same case is with Nokia that can be purchased only in from licence holding retailers. In this way the misuse of the company can be reduced.

1.4 Promotion: For the promotion of the product, reaching the target and publicity is very important. The promotion exhibits the influenced communication of all the three forces like price, place and product to the consumer. Promotion has its individually marketing mix. It may of different methodologies like effective advertisements. These advertisements may be direct or in media and print advertisements. Nokia uses the direct advertisements like slogans road show. Also nokia adopts advertising in newspapers, radio, television, journals and digital screens which are fixed in the bus stops and other travelling ports. This process of advertisements attracts the customers towards the Nokia brands and products. Nokia’s best process of public relations is direct communication.

2. User Selling Point Selling point is that region where the customer can purchase his required brand products. It involves the causes that why company selling their products. Nokia products are very familiar among the people because of its better quality products. That’s why Nokia mobiles are very famous. The people are ready to pay extra rates to buy for better quality of nokia handsets. Being a responsible company, this organisation has a supreme quality of its products for its customers to extent and to ensure its product. When a new product is formed by this company, 1st it gifts to employees. The employers of Nokia use their mobile phones before delivering to the market and check to refurbish the products. If their is any missing accessory is to be found, the company rectifies it and then send it to the market. In some days the testing process is to be taken up. If Nokia is compared with the other regular mobile companies like iphone, Motorola, Samsung, LG and Blackberry, nokia clearly seems to be the best regular mobile comany in the world.

3. Conclusion: The business policies which are being adopted by Nokia are very powerful. These strategies are more dedicated to the trade articals and looking for this company. This organisation adopts valuable strategies for its customers so that the consumer is automatically toward the products of Nokia. It is always applies telecommunication technologies. Nokia exhibits team work. This organisation has modern research departments. The SWOT analysis and PEST analysis for Nokia demonstrates that this organisation is always ready to compete against any challenges those are being faced by the company. Recently the market has become very smart in the world, Nokia is also trying for the quality of the products for its consumers. Nokia has its motto to connect the public to environments of modern telecommunication technologies and towards themselves. Nokia is doing all the best for its customers to communicate towards each other. Nokia always applies all the views which are being connected public towards all over the world. There also some missings which are not applied by the organisation. The company should use and represent all those telecommunication technologies for which the people like those. This company applies more valuable strategies for its customers to communicate them each other. According to current marketing mix policies, Nokia strategies are the best polices in the world, but it seems that Nokia has to do more and more good work for customers and the organisation. It should make sure that they have ability to face any crisis. Nokia should demonstrate to all of the companies of the world that they can face any market challenge. From the above discussion it is noted that Nokia policies are the best policies as compared to all of other mobile phone companies in the universe. The pest analysis of Nokia are very strong than the other mobile phone company. It is required to understand that the competitors of Nokia are becoming powerful. Nokia is a famous organisation in world. From plan it is analysed that Nokia is the best company in the world.

References: www.nokiamarketing plan.com

J. Ewing (2006) Nokia, Siemens plan to join and conquer, Business week, 20 June.

Naresh K. Malhotra (2007), Marketing research, Introduction to marketing
Definition of marketing research
Pp-02-07

Financial Times (Monday June 20, 2011): They have more in common than you think.
Pp-22

Philip Kotler, Gary Armstrong (2008): Principles of marketing. Product quality
Pp – 224

Kotler, Keller, Brady, Goodman and Hansen (2009): Marketing management. Mobile phones
Pp-132-133

Jim Blythe (2006): principles and practice of marketing. Pricing objectives, Competition
Pp-450-457

Digital news (2 April 2008): Journals marketing brand republic. Music labels eye. Pp-12

References: J. Ewing (2006) Nokia, Siemens plan to join and conquer, Business week, 20 June. Naresh K. Malhotra (2007), Marketing research, Introduction to marketing Definition of marketing research Pp-02-07 Financial Times (Monday June 20, 2011): They have more in common than you think. Pp-22 Philip Kotler, Gary Armstrong (2008): Principles of marketing Pp – 224 Kotler, Keller, Brady, Goodman and Hansen (2009): Marketing management Pp-132-133 Jim Blythe (2006): principles and practice of marketing Pp-450-457 Digital news (2 April 2008): Journals marketing brand republic