Management and People
My usual response?
“Well, there’s the opportunity to do amazing, creative work.” Sometimes even “Well, most agencies have Free Bagel Mondays.” And of course “Well, have you seen Mad Men?”
There are a lot of great things about the ad industry, no doubt. The work. The freebies. The image. But why I really chose a career in advertising is the people.
During my time in the ad industry, I’ve met my share of leaders, motivators, and hard-workers. But this fall, Eric Mower & Associates solidified my love for this industry and the people in it. At EMA, the primary focus of the work is people.
Campaigns are targeted at mothers and contractors, actual people, not just a ‘target consumer.’ But EMA’s slogan “Talk Human” doesn’t just apply to the work it produces. It also applies to the agency culture. Everyone plays an important role in the agency, from new hires and interns all the way up to senior management. I’ve seen this in my own experiences as an intern.
Not only are the people important players in the advertising process, but they’re all important in different ways. For me, the plentitude and variety of great people you meet in the ad industry is what sets it apart from any other field. There’s no shortage of talent. Creative people. Smart people. Funny people.
I can wholeheartedly say that no matter where I go in my career, I will always be surrounded by an outstanding group of people. That’s why I chose advertising.
There are a lot of great things about the ad industry, no doubt. The work. The freebies. The image. But why I really chose a career in advertising is the people.
During my time in the ad industry, I’ve met my share of leaders, motivators, and hard-workers. But this fall, Eric Mower & Associates solidified my love for this industry and the people in it. At EMA, the primary focus of the work is people.
Campaigns are targeted at mothers and contractors, actual people, not just a ‘target consumer.’ But EMA’s slogan “Talk Human”
“Well, there’s the opportunity to do amazing, creative work.” Sometimes even “Well, most agencies have Free Bagel Mondays.” And of course “Well, have you seen Mad Men?”
There are a lot of great things about the ad industry, no doubt. The work. The freebies. The image. But why I really chose a career in advertising is the people.
During my time in the ad industry, I’ve met my share of leaders, motivators, and hard-workers. But this fall, Eric Mower & Associates solidified my love for this industry and the people in it. At EMA, the primary focus of the work is people.
Campaigns are targeted at mothers and contractors, actual people, not just a ‘target consumer.’ But EMA’s slogan “Talk Human” doesn’t just apply to the work it produces. It also applies to the agency culture. Everyone plays an important role in the agency, from new hires and interns all the way up to senior management. I’ve seen this in my own experiences as an intern.
Not only are the people important players in the advertising process, but they’re all important in different ways. For me, the plentitude and variety of great people you meet in the ad industry is what sets it apart from any other field. There’s no shortage of talent. Creative people. Smart people. Funny people.
I can wholeheartedly say that no matter where I go in my career, I will always be surrounded by an outstanding group of people. That’s why I chose advertising.
There are a lot of great things about the ad industry, no doubt. The work. The freebies. The image. But why I really chose a career in advertising is the people.
During my time in the ad industry, I’ve met my share of leaders, motivators, and hard-workers. But this fall, Eric Mower & Associates solidified my love for this industry and the people in it. At EMA, the primary focus of the work is people.
Campaigns are targeted at mothers and contractors, actual people, not just a ‘target consumer.’ But EMA’s slogan “Talk Human”