Management and The BCG Strategy
THE UNIVERSITY OF THE WEST INDIES
Undergraduate Coursework Accountability Statement (To be completed by student)
ACADEMIC YEAR: ___3____________ SEMESTER: ___2______________________
COURSE CODE: ___MGMT3031_______ TITLE: __BUSINESS STRATEGY_______
NAME: ____ID: _______________________
1. I hereby certify that I am the author of the attached item of coursework and that all materials from reference sources have been properly acknowledged.
2. I understand what plagiarism is and what penalties may be imposed on students found guilty of plagiarism.
3. I certify that this paper contains no plagiarized material.
4. I certify that this is my own work and that I did not receive any unfair assistance from others (including unauthorized collaboration) in its preparation.
5. I certify that this paper has not previously been submitted either in its entirety or in part within the UWI system or to any other educational institution.
6. In the case of group work:
a. I certify that the individual work of each member of the group has been clearly indicated;
b. that where no such indication has been given, I take the responsibility for the work as if it were the section of the paper for which I am solely responsible; and
c. that I have not collaborated with any members of the group to breach the University’s regulations.
Signature: ……
Date: ………
GRADED ASSIGNMENT.3.
The need to manage cash flow provided the impetus for the Boston Consulting Group (BCG) to design the matrix in 1970, which has since become one of the most widely used portfolio analysis models. Companies use BCG analysis in brand marketing, product management, portfolio and strategic management to help them develop their various businesses or products. It involves classifying products into four (4) categories based on two (2) dimensions which are their relative market share and market growth rate.
Question 1.
Dogs: hold low market share compared to competitors and operate in
Undergraduate Coursework Accountability Statement (To be completed by student)
ACADEMIC YEAR: ___3____________ SEMESTER: ___2______________________
COURSE CODE: ___MGMT3031_______ TITLE: __BUSINESS STRATEGY_______
NAME: ____ID: _______________________
1. I hereby certify that I am the author of the attached item of coursework and that all materials from reference sources have been properly acknowledged.
2. I understand what plagiarism is and what penalties may be imposed on students found guilty of plagiarism.
3. I certify that this paper contains no plagiarized material.
4. I certify that this is my own work and that I did not receive any unfair assistance from others (including unauthorized collaboration) in its preparation.
5. I certify that this paper has not previously been submitted either in its entirety or in part within the UWI system or to any other educational institution.
6. In the case of group work:
a. I certify that the individual work of each member of the group has been clearly indicated;
b. that where no such indication has been given, I take the responsibility for the work as if it were the section of the paper for which I am solely responsible; and
c. that I have not collaborated with any members of the group to breach the University’s regulations.
Signature: ……
Date: ………
GRADED ASSIGNMENT.3.
The need to manage cash flow provided the impetus for the Boston Consulting Group (BCG) to design the matrix in 1970, which has since become one of the most widely used portfolio analysis models. Companies use BCG analysis in brand marketing, product management, portfolio and strategic management to help them develop their various businesses or products. It involves classifying products into four (4) categories based on two (2) dimensions which are their relative market share and market growth rate.
Question 1.
Dogs: hold low market share compared to competitors and operate in
References: Stephen E. Nutton. Management Accounting- Business Strategy, “The BCG Matrix”. Last accessed 24th March,2014. http://www.cimaglobal.com/documents/importeddocuments/fm_dec06_p43-46.pdf Punrohit A. Slide Share, “Boston Consulting Group Matrix”. Last accessed 24thMarch,2014 http://www.slideshare.net/apunrohit/bcg-matrix Strategic Management insight. Strategic Management, “BCG growth-share matrix”. Last accessed 24th March, 2014. http://www.strategicmanagementinsight.com/tools/bcg-matrix-growth-share.html Melanie Benson Strick. America’s Leading Business Optimizer, “Product Performance Profiles”. Last accessed 24th March, 2014. http://www.successconnections.com/articles/2012/07/17/product-performance-profiles-dogs-cash-cows/ Changing Minds Org. Boston Matrix, “Description” 2002-2013. Last accessed 24th March, 2014. http://changingminds.org/disciplines/marketing/understanding_markets/boston_matrix.htm