Management Assignment Ryanair
Business Management (BM291)
Assignment
Date: 30/11/09
Table of Contents
Introduction 3
Q1. Manager Profile & Job Description 3
Assignment 3
Key Accountabilities: 3
Management Roles 4
Meeting challenges 4
Reporting 4
Summary of work experience & educational attainment 5
Organisational Chart 6
Q2. Comparisons against Fayol’s key managerial roles 7
Q3. Future challenges of the Ryanair Director of Operations 10
Q4. Effectiveness of the Manager 11
Bibliography 13
Questionnaire 14
SWOT matrix for Ryanair Director of Operations 17
PESTEL for the Ryanair Director of Operations 19
Competing Values Model (Quinn et al) 21
Terminology/Abbreviations 22
Introduction
We have selected a senior manager in Ryanair for our assignment because one of our team members is a direct employee of the Operations Manager in Ryanair. Ryanair is also one of the most controversial and interesting Irish companies working in the international environment. It is a company that clearly struggles with employee relations despite its undoubted leadership of the European airline industry.
Q1. Manager Profile & Job Description
Name: Mr. David O’ Brien, MBA Strategic Management, BA Business Management
Position: Director of European Operations, Ryanair
Assignment
For this assignment the objective was to interview a manager and produce strong arguments for or against their perception of French management theorist Henri Fayol’s “14 principles of management”.
To ensure efficient use of the manager’s time we constructed a questionnaire based on Fayol 's 14 principles and during the interview our subject was asked to give an honest opinion of each, and determine its effectiveness in today’s business world.
Key Accountabilities:
• Direct operations on Ryanair’s 37 bases and 950 low fare routes across 26 countries.
• Coordinate the daily movements of over 200 of Ryanair’s aircraft on the ground and in the skies across Europe.
• Plan and
Assignment
Date: 30/11/09
Table of Contents
Introduction 3
Q1. Manager Profile & Job Description 3
Assignment 3
Key Accountabilities: 3
Management Roles 4
Meeting challenges 4
Reporting 4
Summary of work experience & educational attainment 5
Organisational Chart 6
Q2. Comparisons against Fayol’s key managerial roles 7
Q3. Future challenges of the Ryanair Director of Operations 10
Q4. Effectiveness of the Manager 11
Bibliography 13
Questionnaire 14
SWOT matrix for Ryanair Director of Operations 17
PESTEL for the Ryanair Director of Operations 19
Competing Values Model (Quinn et al) 21
Terminology/Abbreviations 22
Introduction
We have selected a senior manager in Ryanair for our assignment because one of our team members is a direct employee of the Operations Manager in Ryanair. Ryanair is also one of the most controversial and interesting Irish companies working in the international environment. It is a company that clearly struggles with employee relations despite its undoubted leadership of the European airline industry.
Q1. Manager Profile & Job Description
Name: Mr. David O’ Brien, MBA Strategic Management, BA Business Management
Position: Director of European Operations, Ryanair
Assignment
For this assignment the objective was to interview a manager and produce strong arguments for or against their perception of French management theorist Henri Fayol’s “14 principles of management”.
To ensure efficient use of the manager’s time we constructed a questionnaire based on Fayol 's 14 principles and during the interview our subject was asked to give an honest opinion of each, and determine its effectiveness in today’s business world.
Key Accountabilities:
• Direct operations on Ryanair’s 37 bases and 950 low fare routes across 26 countries.
• Coordinate the daily movements of over 200 of Ryanair’s aircraft on the ground and in the skies across Europe.
• Plan and
Bibliography: Capon, Claire 2004. Understanding Organisational Context 2nd Ed. Harlow, Prentice-Hall Hackman & Oldham (1980), Work Redesign, Addison-Wesley, Reading Henkle & Lindsey, 2002 A review of the operational and cultural aspects of Southwest Airlines, Emerald Insight) Robbins/DeCenzo. 2008. Fundamentals of Management.6th ed. New Jersey. Pearson Education Inc. Management study guide. 1998. Principles of Management.