Frederick Winslow Taylor and Frank and Lillian Gilbreth all made great contributions in the area of operational approach to management. As the United States moved into the industrial age, management faced with the challenge of changing the pre industrial revolution people (Eldred 2000a). Before the industrial revolution and the creation of large factories and assembly lines, artisan workers took great pride in their individual abilities and techniques. This pride led many tradesmen to go to great pains to keep the secrets of their trade a secret. The tradesmen would pass their techniques and tips onto their sons and apprentices (Eldred 2000b). The tradesmen were not concerned with efficiency, but rather their artistic ability. There was no standardized way to accomplish various tasks; each individual worker performed their tasks as instructed or as they had learned through observation and trial and error. Frederick Taylor and the Gilbreths' in particular realized that there must be "one best technique".
Frederick Taylor also recognized the importance of standardization to improve efficiency, but developing and designing systems that are more efficient was his focus. He believed that by designing facilities for more efficient operation and by educating the workers and management that the success of the company would be mutually, beneficial maximum efficiency could be achieved (Robbins