Management Eassay
1.0 Introduction
1.1 Industry And Culture
BreadTalk Group started off in Singapore whereas Singapore is well known for its diverse variety of food. Being a cosmopolitan country, the F&B industry have been influence by the culture of many different races and nationality and attracting foreign culinary to set up establishment, bringing with them new and interesting F&B concepts which makes Singapore a very attractive place for peoples who loves food around the world. Singapore was ranked one of the top three major eating capitals in the Asia Pacific region.
The F&B industry in Singapore offers entrepreneurship opportunities because of its low entry barriers. Today, many home grown F&B entrepreneurs have expended overseas.
1.2 Company Information
BreadTalk Group was founded in April 2000 by Dr. George Quek and Katherine Lee through its principal subsidiary BreadTalk Pte Ltd. The company started off as a single bakery shop at Parco Bugis Junction when Dr. George Quek saw an an opportunity for selling freshly baked breads, buns, cakes and pastries which are visually creative and attractive.
BreadTalk was the first bakery that founded the floss bun which is a sweet cream filled bun with a generous layer of pork floss. It became a hit among Singaporeans. Sales of the pork floss bun were estimated to be 20% percent of BreadTalk monthly sales then.
Now Breadtalk has become one of Singapore uniquely brand which gain international appeal. BreadTalk has expended to 15 country with more than 500 boutique bakeries, 40 food atrium and restaurants with a global staff strength of 7000 employees.
BreadTalk vision statement
Establish BreadTalk as the foremost international, trendsetting lifestyle bakery brand.
BreadTalk Mission statement
Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft product with passion and vibrancy.
2.0 SWOT Analysis
Strength
Unique concept and branding
BreadTalk concept is unique and
1.1 Industry And Culture
BreadTalk Group started off in Singapore whereas Singapore is well known for its diverse variety of food. Being a cosmopolitan country, the F&B industry have been influence by the culture of many different races and nationality and attracting foreign culinary to set up establishment, bringing with them new and interesting F&B concepts which makes Singapore a very attractive place for peoples who loves food around the world. Singapore was ranked one of the top three major eating capitals in the Asia Pacific region.
The F&B industry in Singapore offers entrepreneurship opportunities because of its low entry barriers. Today, many home grown F&B entrepreneurs have expended overseas.
1.2 Company Information
BreadTalk Group was founded in April 2000 by Dr. George Quek and Katherine Lee through its principal subsidiary BreadTalk Pte Ltd. The company started off as a single bakery shop at Parco Bugis Junction when Dr. George Quek saw an an opportunity for selling freshly baked breads, buns, cakes and pastries which are visually creative and attractive.
BreadTalk was the first bakery that founded the floss bun which is a sweet cream filled bun with a generous layer of pork floss. It became a hit among Singaporeans. Sales of the pork floss bun were estimated to be 20% percent of BreadTalk monthly sales then.
Now Breadtalk has become one of Singapore uniquely brand which gain international appeal. BreadTalk has expended to 15 country with more than 500 boutique bakeries, 40 food atrium and restaurants with a global staff strength of 7000 employees.
BreadTalk vision statement
Establish BreadTalk as the foremost international, trendsetting lifestyle bakery brand.
BreadTalk Mission statement
Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft product with passion and vibrancy.
2.0 SWOT Analysis
Strength
Unique concept and branding
BreadTalk concept is unique and