Management Failure Case Study: Target Canada

a) What was the problem from a project manager's point of view?
This case study is purely management failure case study and there are many big lessons that one has to learn when big names like Target Canada and their big team move ahead with really unrealistic approach. The mistakes can happen from one person while working alone, but when mistakes happens when a larger crew or team with a series of long arguments and discussions is not acceptable at any times. The whole Target Canada launch team where lacking proper management team and all those where working in this program where those who have never ever witnessed a failure in their career. The main striking issue which I think in the whole case study was the deal with Zellers worth 1.8 million. Steinhafel bought everything, which made company to open the store as quickly as possible to avoid paying rents on the store that weren’t operational and leaving landlords without anchor tenants. This was a driving factor to reduce their timelines of Target Canada and to invest on really
In that way, this project would have been a pilot project, where they can really access the growth of their company and could have gone with realistic estimates to cover the whole Canada. This approach could have given the CEO of the company with enough money to invest on studying the market they are going to invest and recruiting experienced management team from Canada to manage whole new sales skill force from high school. The timeline would have been different and the technical team from vendor side could have got much more realistic estimates and time for testing their pilot project. Assuming Canada as another state of US was biggest mistake they have taken which made them to suffer later with shipment process, metric system and as well as human