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Management Information
MIS STRATEGY

PLANNING

EBTERPRISE OBJECTIVE

ENTERPRISE STRATEGIES

APPRAISAL

DETERMINE THE ORG. COMPARATIVE ADVANTAGES

DETERMINE PRESENT AND POTENTIAL OPPORTUNITIES

CHOICE

CONSIDER THE STRATEGIC OPTIONS

CHOOSE THE STRATEGY

IMPLEMENTATION

DEVELOP MEDIUM AND SHORT RANGE PLANS

DEVELOP THE ORG. STRUCTURE AND CLIMATE

CONTROL

EVALUATION OF STRATEGIES AND FEED BACK

Vision …..
 The vision is the starting point of strategic framework.  Where you want to be in future.

 That makes a difference in society. They have a vision that

how society could be or should be in future
 This vision is not they can achieve on their own. It is

something that guides in their work and which they believe, can be achieved if enough organizations share the vision and works towards it.

Example of vision…..
We strive to contribute to a society where every citizen has equal access to quality health care and is able to live in an environment which supports quality health for all.

Mission:
 Purpose of existence of your organization.

 The mission contains statements how you are going

to achieve the vision statement.
A mission statement have four components: What the organization or project is? What the organization or project aims to do or achieve? Who the work is aimed at( the target group), How it does it work(what methods it uses)

A mission statement is a statement of the organization’s reason for being, its purpose – what it wants to accomplish in the larger environment. (Kotler p.49).

Goal….
 Goals are general directions, that are not specific

enough to be measured.
 Think of the word "go." It has no end.
A good example is the signature line of the Star Trek television series: “Go where no one in has gone before."  You can't measure it, and you probably will never know if the goals were accomplished, because once humans have gone somewhere, we've been there, and there are still other places to go

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