PLANNING
EBTERPRISE OBJECTIVE
ENTERPRISE STRATEGIES
APPRAISAL
DETERMINE THE ORG. COMPARATIVE ADVANTAGES
DETERMINE PRESENT AND POTENTIAL OPPORTUNITIES
CHOICE
CONSIDER THE STRATEGIC OPTIONS
CHOOSE THE STRATEGY
IMPLEMENTATION
DEVELOP MEDIUM AND SHORT RANGE PLANS
DEVELOP THE ORG. STRUCTURE AND CLIMATE
CONTROL
EVALUATION OF STRATEGIES AND FEED BACK
Vision …..
The vision is the starting point of strategic framework. Where you want to be in future.
That makes a difference in society. They have a vision that
how society could be or should be in future
This vision is not they can achieve on their own. It is
something that guides in their work and which they believe, can be achieved if enough organizations share the vision and works towards it.
Example of vision…..
We strive to contribute to a society where every citizen has equal access to quality health care and is able to live in an environment which supports quality health for all.
Mission:
Purpose of existence of your organization.
The mission contains statements how you are going
to achieve the vision statement.
A mission statement have four components: What the organization or project is? What the organization or project aims to do or achieve? Who the work is aimed at( the target group), How it does it work(what methods it uses)
A mission statement is a statement of the organization’s reason for being, its purpose – what it wants to accomplish in the larger environment. (Kotler p.49).
Goal….
Goals are general directions, that are not specific
enough to be measured.
Think of the word "go." It has no end.
A good example is the signature line of the Star Trek television series: “Go where no one in has gone before." You can't measure it, and you probably will never know if the goals were accomplished, because once humans have gone somewhere, we've been there, and there are still other places to go