Enrolment No.______
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA. Sem-I Regular / Evening Examination January/ F ebruary 2011
Subject code: 810003 Subject Name: Management
Information system
Date: 01 /02 /2011 Time: 10.
30 am – 01.00 pm
Total Marks: 70
Instructions:
1.
Attempt all questions.
2.
Make suitable assumptions wherever necessary.
3.
Figures to the right indicate full marks.
Q.1
(a)
Identify and discuss the major types of information systems that serve the main management groups within a business. What are the r elationships among these systems? 07
(b)
You are advising the owner of “Sarthak Computer”, a new, local computer repair store that also builds custom computers to order. W hat competitive strategies could Sarthak Computer exert? Which ones will it ha ve difficulty exercising?
07
Q.2
(a)
Identify and describe the current trends in contemp orary software platform..
07
(b)
How would you use capabilities like Data warehousin g and Data Mining to improve business performance and decision making? E xplain. 07
OR
(b)
How do the Internet and Internet technology work an d how do they support communication and e-business?
07
Q.3
(a)
Identify and describe three major enterprise applic ations. 07
(b)
You have been hired by “Sarvoday Visiting Nurse Ser vices”, whose business processes are all manual, paper-based processes. Ho w might a CRM system benefit them?
07
OR
Q.3
(a)
List and describe at least five different Internet business models. Which of these models do you think is the most risky for a dot-com business? Support your answer .
07
(b)
Describe how any organization could practice knowle dge management? ( Use any suitable example)
07
Q.4
(a)
You have just been hired as a security consultant b y MegaMalls Inc., a national chain of retail malls, to make sure that the securi ty of their information systems is up to par. Outline the steps you will take to ac
hieve