Management Information Systems
Management Information Systems
Management
MANAGING THE DIGITAL FIRM, 12TH EDITION, GLOBAL EDITION
Chapter 3
INFORMATION SYSTEMS,
ORGANIZATIONS, AND STRATEGY
VIDEO CASES
Case 1: National Basketball Association: Competing on Global Delivery With
Akamai OS Streaming
Case 2: Customer Relationship Management for San Francisco's City Government
Management Information Systems
Management
CHAPTER 3: INFORMATION SYSTEMS, ORGANIZATIONS,
AND STRATEGY
Learning Objectives
• Identify and describe important features of organizations that managers need to know about in order to build and use information systems successfully. • Demonstrate how Porter’s competitive forces model helps companies develop competitive strategies using information systems.
• Explain how the value chain and value web models help businesses identify opportunities for strategic information system applications.
2
© Pearson Education 2012
Management Information Systems
Management
CHAPTER 3: INFORMATION SYSTEMS, ORGANIZATIONS,
AND STRATEGY
Learning Objectives (cont.)
• Demonstrate how information systems help businesses use synergies, core competencies, and network-based strategies to achieve competitive advantage. • Assess the challenges posed by strategic information systems and management solutions.
3
© Pearson Education 2012
Management Information Systems
Management
CHAPTER 3: INFORMATION SYSTEMS, ORGANIZATIONS,
AND STRATEGY
Verizon or AT&T: Which Company Has the Best Digital Strategy?
• Problem: High-stakes competition in the wireless market
• Solutions:
– AT&T is marketing leading-edge devices
• Has 43% of U.S. smartphone users, but poorer network
– Verizon is investing in updating, expanding, and improving network
• Fewer smartphone customers, but most reliable in U.S.
• Demonstrates IT’s central role in defining competitive strategy 4
© Pearson Education 2012
Management Information Systems
Management
CHAPTER
Management
MANAGING THE DIGITAL FIRM, 12TH EDITION, GLOBAL EDITION
Chapter 3
INFORMATION SYSTEMS,
ORGANIZATIONS, AND STRATEGY
VIDEO CASES
Case 1: National Basketball Association: Competing on Global Delivery With
Akamai OS Streaming
Case 2: Customer Relationship Management for San Francisco's City Government
Management Information Systems
Management
CHAPTER 3: INFORMATION SYSTEMS, ORGANIZATIONS,
AND STRATEGY
Learning Objectives
• Identify and describe important features of organizations that managers need to know about in order to build and use information systems successfully. • Demonstrate how Porter’s competitive forces model helps companies develop competitive strategies using information systems.
• Explain how the value chain and value web models help businesses identify opportunities for strategic information system applications.
2
© Pearson Education 2012
Management Information Systems
Management
CHAPTER 3: INFORMATION SYSTEMS, ORGANIZATIONS,
AND STRATEGY
Learning Objectives (cont.)
• Demonstrate how information systems help businesses use synergies, core competencies, and network-based strategies to achieve competitive advantage. • Assess the challenges posed by strategic information systems and management solutions.
3
© Pearson Education 2012
Management Information Systems
Management
CHAPTER 3: INFORMATION SYSTEMS, ORGANIZATIONS,
AND STRATEGY
Verizon or AT&T: Which Company Has the Best Digital Strategy?
• Problem: High-stakes competition in the wireless market
• Solutions:
– AT&T is marketing leading-edge devices
• Has 43% of U.S. smartphone users, but poorer network
– Verizon is investing in updating, expanding, and improving network
• Fewer smartphone customers, but most reliable in U.S.
• Demonstrates IT’s central role in defining competitive strategy 4
© Pearson Education 2012
Management Information Systems
Management
CHAPTER