B0049HNHN0812
BA1 (August 2012 )
SHARON YULL
TABLE OF CONTENTS term of reference 2
Introduction 2 task #
1.0 DISCUSS E-COMMERCE AND M-COMMERCE 3
2.0 ANALYSE THE E-COMMERCE AND M-COMMERCE 4
3.0 “PURE CLICK” AND “BRICK AND CLICK” 6
4.0 CASE STUDY: E-COMMERCE IN ORGANISATION 7
Conclution 10 reference 10 appendices 11
term of reference
This report is based on course work and it is commissioned for Sharol Yull.
Introduction
This report provides an overview / analyses of e-commerce and M-commerce over study material will bee used based on Lloyds TSB 1.0 General discussing about E-commerce and M-commerce 2.0 Benefits and drawback of E-commerce and M-commerce 3.0 “Pure click” and “brick and click” organization 4.0 case study
1.0 DISCUSS E-commerce and m-commerce
E-commerce and M-commerce are two aspects of E-business that is defined as the application of information and communication technologies in support of all the activities of business. In general E-commerce is the process of buying, transferring, or exchanging products, services, and information via computer networks. With the development of smart phone, the term M-commerce appeared when the same process as E-commerce could be performed on mobile phone. E-commerce and M-commerce get involved in every daily activity. For example, shopping online at home with argos and ebay provides customers many benefits: saving time, having more choice, opportunities to compare various products. With smart phone, customers could buy their travel ticket, theater ticket without queuing. There are two common types of Electronic commerce: * Business to business (B2B): Electronic commerce that is conducted between businesses. * Business to consumer (B2C): Electronic commerce that is conducted between business and consumers. The Government also uses e-commerce with some types: * Government and citizens (G2C) * Government