Management Report on Agora
1 .Introduction
Rahimafrooz was founded in 1954 by Late A. C. Abdur Rahim as a trading company, is one of the largest business groups in Bangladesh. It consists of nine SBUs and several other affiliations. The Group's Chairman is Mr. Afroz Rahim and the Managing Director is Mr. Feroz Rahim.
Rahimafrooz operates in three broad domains: automotive aftermarket, power and energy, and retail chain. It launched Agora, the first ever retail chain in Bangladesh in 2001. Agora promises a valuable shopping experience that provides quality and fresh products at the right price. It aims to consistently provide a remarkably satisfying and valuable shopping experience through a business that improves the quality of life for both customers and its team members.
With outlets in major locations throughout Dhaka and many more being planned in Dhaka and other major cities, Agora is aiming to fulfill the everyday needs of its customers by providing the right quality, assortment and price through stores of various forms and sizes. While Agora mainly focuses on food items - ranging from a wide variety of fish, meat, vegetables, fruits, bakery, dairy and grocery - it also carries a vast array of other grocery, personal care, and various other consumer goods and household utensils. At any point in time, there are nearly 20,000 different products available at our stores. RSL is committed to sustaining and growing as the most trusted, loved and frequented retail chain
As a whole Rahimafrooz is a company with a large composition of managers. There are 73 top level managers who are followed by 172 mid-level managers and 178 frontline managers. Agora in particular has 9 top-level executives, 10 mid level managers and 7 front line managers.
2. Planning
2.1 The planning process of Agora
Agora uses a consultancy firm named ‘Peledium’ which is a U.S. based company assisting and guiding the long-term strategic planning process for the company. The firm,
Rahimafrooz was founded in 1954 by Late A. C. Abdur Rahim as a trading company, is one of the largest business groups in Bangladesh. It consists of nine SBUs and several other affiliations. The Group's Chairman is Mr. Afroz Rahim and the Managing Director is Mr. Feroz Rahim.
Rahimafrooz operates in three broad domains: automotive aftermarket, power and energy, and retail chain. It launched Agora, the first ever retail chain in Bangladesh in 2001. Agora promises a valuable shopping experience that provides quality and fresh products at the right price. It aims to consistently provide a remarkably satisfying and valuable shopping experience through a business that improves the quality of life for both customers and its team members.
With outlets in major locations throughout Dhaka and many more being planned in Dhaka and other major cities, Agora is aiming to fulfill the everyday needs of its customers by providing the right quality, assortment and price through stores of various forms and sizes. While Agora mainly focuses on food items - ranging from a wide variety of fish, meat, vegetables, fruits, bakery, dairy and grocery - it also carries a vast array of other grocery, personal care, and various other consumer goods and household utensils. At any point in time, there are nearly 20,000 different products available at our stores. RSL is committed to sustaining and growing as the most trusted, loved and frequented retail chain
As a whole Rahimafrooz is a company with a large composition of managers. There are 73 top level managers who are followed by 172 mid-level managers and 178 frontline managers. Agora in particular has 9 top-level executives, 10 mid level managers and 7 front line managers.
2. Planning
2.1 The planning process of Agora
Agora uses a consultancy firm named ‘Peledium’ which is a U.S. based company assisting and guiding the long-term strategic planning process for the company. The firm,