Management Techniques Used in Mcdonalds Stores
Management Techniques used in McDonalds
Date: 17/12/2010
Contents:
Pg 1 – Title page
Pg 2 – Contents
Pg 3 – Executive Summary
Pg 4 - 1.0 Terms of Reference
2.0 Procedure
2.1 Primary Research
2.2 Secondary Research
3.0 Findings 3.1 Principles of scientific management
Pg 5 - 3.2 Principles of Taylorisms 3.3 McDonaldization 3.4 Individual Investigation
Pg 6 - 3.5 Motivation 4.0 Conclusion
Pg 7 – 5.0 Recommendations 6.0 Reference List 7.0 Bibliography
Executive Summary
This report was produced to look at the management and motivation methods that are used in McDonald’s fast food restaurants, and was requested by the Senior Executive of McDonalds. The main findings were that there are influences of the theories of F.W.Taylor and George Ritzer and was concluded that upon observation of the activities in McDonalds, there are evident uses of scientific management used in McDonalds restaurants, and that this does have a knock-on effect on the motivation of staff there. The recommendations of this report are that the managers need to engage the staff and try to ‘revamp’ the processes that they have in place, and give them a more direct motivation as to the rewards that they receive. |
1.0 - Terms of Reference
This report is has been requested by the Senior Executive of McDonalds in September 2010, in response to a claim made by Wilson (2010). Wilson suggests that there are close links between the scientific management principles and the strict routines and procedures found in McDonald’s fast food restaurants.
This report will look into scientific management principles and to see if they do actually have an effect on the management principles that are used McDonalds fast food restaurants and will briefly look at the motivation methods of McDonald’s employees, and will include observations of these methods. The basic problems found in the observation of staff, was that the
Date: 17/12/2010
Contents:
Pg 1 – Title page
Pg 2 – Contents
Pg 3 – Executive Summary
Pg 4 - 1.0 Terms of Reference
2.0 Procedure
2.1 Primary Research
2.2 Secondary Research
3.0 Findings 3.1 Principles of scientific management
Pg 5 - 3.2 Principles of Taylorisms 3.3 McDonaldization 3.4 Individual Investigation
Pg 6 - 3.5 Motivation 4.0 Conclusion
Pg 7 – 5.0 Recommendations 6.0 Reference List 7.0 Bibliography
Executive Summary
This report was produced to look at the management and motivation methods that are used in McDonald’s fast food restaurants, and was requested by the Senior Executive of McDonalds. The main findings were that there are influences of the theories of F.W.Taylor and George Ritzer and was concluded that upon observation of the activities in McDonalds, there are evident uses of scientific management used in McDonalds restaurants, and that this does have a knock-on effect on the motivation of staff there. The recommendations of this report are that the managers need to engage the staff and try to ‘revamp’ the processes that they have in place, and give them a more direct motivation as to the rewards that they receive. |
1.0 - Terms of Reference
This report is has been requested by the Senior Executive of McDonalds in September 2010, in response to a claim made by Wilson (2010). Wilson suggests that there are close links between the scientific management principles and the strict routines and procedures found in McDonald’s fast food restaurants.
This report will look into scientific management principles and to see if they do actually have an effect on the management principles that are used McDonalds fast food restaurants and will briefly look at the motivation methods of McDonald’s employees, and will include observations of these methods. The basic problems found in the observation of staff, was that the
Bibliography: * www.mcdonalds.co.uk (9/12/2010) * www.netmba.com (8-11/12/2010)