Q1. It is a concept where goods are produced without taking into consideration the choices or tastes of customers.
Answer. .
Q2. It involves individuals who buys products or services for personal use and not for manufacture or resale.
Answer. .
Q3. It is groups of people who interact formally or informally influencing each other’s attitudes & behavior.
Answer. .
Q4. The concept of product that passes through various changes in total life is known as:
Answer. .
Q5. It refers to unique set of brand associations that brand strategists aspires to create or maintain:
Answer. .
Q6. It involves a pricing strategy that charges different prices for the same product or service.
Answer. .
Q7. It refers to an arrangement where another company through its own marketing channel sells the products of one producer.
Answer. .
Q8. It involves facility consisting of the means & equipments necessary for the movement of passengers of goods.
Answer. .
Q9. The advertisement which is used to inform customers about a new product or feature & to build primary demands is known as:
Answer. .
Q10. An art that predicts the livelihood of economic activity on the basis of certain assumptions.
Answer. .
Section A (Part-2)
Q1. Write a note on importance of consumer behavior for a business firm.
Answer:
.
Q2. Define the term “Price”.
Answer:
Q3. Distinguish between marketing concept and selling concept.
Answer:
Q4. What are the new trends in advertisement?
Answer:
Q5. Briefly explain the following.
1. Socio-culture environment.
2. Marketing environment interface
Answer:
Section C
Q1. Free trade promotes a mutually profitable regional division of labour, greatly enhances the potential real national product of all nations and makes possible higher standards of living all over the globe. Critically explain and examine the statement.
Answer: This is a classic