Course Instructor: Nadia Ashraf
Assignment Topic
Report on Managerial Functions of an existing Hotel Business.
Selected Hotel
Date of Submission
Group Members
Name
ID
Asif B. Azad
122 0410 030
Eleen Sarah Khan
121 1311 030
Fariha Rahman
121 0693 030
Habibur Rahman Rasel
122 0438 030
Tasneem Jareen
122 0783 030
1
1
Table of Contents
Topic
Page #
Executive Summary
3
A Brief Introduction Of Lakeshore
4
SWOT Analysis
5
Porter’s Generic Competitive Advantage
7
Strategic Objectives
8
CSR Practice
11
Motivating The Employess
12
Conclusion
12
Reference List (Harvard Style)
13
2
2
Executive Summary
Lakeshore hotel is one of the most popular 4 star hotels of Bangladesh.All the 4 star facilities are found in Lakeshore Hotel which meets the international level. Lakeshore Hotel is situated beside the Gulshan Lake, the most prominent and popular place which is known by all. And that is why the name of the hotel is Lakeshore Hotel. The main targeted customers of Lakeshore Hotel are the corporate people and firms of Bangladesh as well as of other countries. People who come from abroad they usually have to stay here for a longer time for their business purpose and lakeshore is the Hotel which offers higher and modern facilities to the customer. Lakeshore Hotel is now a four star hotel in Bangladesh. As a four star hotel they have to maintain a standard of their services. Customers prefer this hotel to the others. There are many reasons behind it. The main reason is that all the rooms of this hotel are designed in apartment way so that customer can stay here for a longer time as their home. Another Reason is that customers feel comfortable here because Lakeshore hotel offers very luxurious things in the room. Availability of apartment type rooms may one of the best reasons for preferring Lakeshore.
On the other hand Gulshan is a