Adriana Tovar
For a business to succeed there are lots of things and people required but among the most important people needed, the managers are the most essential and can make a difference between losing money and making profit. Cieślińska describes a manager as “a person who fulfills the primordial managerial functions (planning, organizing, motivating and controlling) and is the superior of given human team” (2007). There are managers at various different levels in a hierarchy, some are in top-management, others in middle-management and many more are in first-line management (Cieślińska, 2007). To discuss managers within functional areas of a business is to discuss managers in top-management positions. Although these managers’ main drive is to achieve the organization’s goals, the unique roles that these managers must take are nothing but the same within their particular functional area. These main functional areas in which top-managers work in are “Marketing, Operations Management, Finance and Human Resource Management” (Jiang, 2009). Managers are crucial to the success of a company because they make necessary decisions and take on specific managerial roles according to their position in their respective functional area.
Marketing is an “essential department of an organization” (Jiang, 2009), therefore it is vital to place a certain type of individual in the management position to manage this functional area. Specific tasks that are completed in this department are research of current and future market prospects and developing of new ideas that turn into products and services (Jiang, 2009).
Specific duties that a manager in this functional area will be carrying out are noticing specific changes in regards to what is going on in the consumer world, predicting what products or services the customers may want and making sure the other departments of the organization realize the objectives of the
References: Cieślińska, K. (2007). The basic roles of manager in business organization. Journal of agribusiness and rural development, 6(385), 3-12. Jiang, X. (2009). Strategic management for main functional areas in an organization. International journal of business and management, 4(2).