Managing And Marketing Tourism
Managing and Marketing Tourism
Tourism is regarded as a modern day engine of growth and is one of the largest growing industries globally . In 2012, G20 heads of state recognised tourism as a driver of growth and development, as well as a sector that has the potential to spur global economic recovery. Tourism can be defined as travel for different purposes which could be business, recreational or leisure. The world tourism organisation defines tourists as people who travel and stay in a place which is different from their environment for not more than one consecutive year for business, leisure and other purposes. Tourism can be recognised as early as Marco Polo and his grand adventures and the journey of David Livingstone through Africa in the 19th century.
Tourism is a very unique sector in the market as it is very different from the other sectors yet combines all of them together. As we know tourism is the inflow of people from one country to another it sells an idea of the beauty, culture and the rich history of one nation, unlike any other service provided. Touring another country is an emotional, mental and psychological experience which a tourist takes back with him. Other sectors provide goods and services which can be physically used. Marketing tourism helps capturing the imagination of the people and to attract them towards visiting a country or a region. Tourism is a global phenomenon as traveling is a major part of it. Because tourism involves movement of people between borders (international travel). tourism provides foreign exchange to the home country without exporting anything and helps regional businesses to grow.it provides more stable earnings in the country compared to any other industry. There are many different characteristics of tourism. Leisure and recreation are the main reasons why people travel, other important reasons are healthcare and education. For example thousands of students come to established universities in the
Tourism is regarded as a modern day engine of growth and is one of the largest growing industries globally . In 2012, G20 heads of state recognised tourism as a driver of growth and development, as well as a sector that has the potential to spur global economic recovery. Tourism can be defined as travel for different purposes which could be business, recreational or leisure. The world tourism organisation defines tourists as people who travel and stay in a place which is different from their environment for not more than one consecutive year for business, leisure and other purposes. Tourism can be recognised as early as Marco Polo and his grand adventures and the journey of David Livingstone through Africa in the 19th century.
Tourism is a very unique sector in the market as it is very different from the other sectors yet combines all of them together. As we know tourism is the inflow of people from one country to another it sells an idea of the beauty, culture and the rich history of one nation, unlike any other service provided. Touring another country is an emotional, mental and psychological experience which a tourist takes back with him. Other sectors provide goods and services which can be physically used. Marketing tourism helps capturing the imagination of the people and to attract them towards visiting a country or a region. Tourism is a global phenomenon as traveling is a major part of it. Because tourism involves movement of people between borders (international travel). tourism provides foreign exchange to the home country without exporting anything and helps regional businesses to grow.it provides more stable earnings in the country compared to any other industry. There are many different characteristics of tourism. Leisure and recreation are the main reasons why people travel, other important reasons are healthcare and education. For example thousands of students come to established universities in the