What every executive needs to know about Crisis Management
Ian I. Mintroff
Amacom ISBN 0-8144-0563-0
Crisis-management : dealing with humancaused disasters – a permanent and prominent feature of today’s societies.
Because these kind of disasters are not inevitable, the general public is extremely critical of organizations who are held responsible for the crisis.
Eliminating crisis completely is impossible but Ian Mintroff argues that a company can ensure that it can either anticipate crisis or effectively manage once they occur.
1/ Types and risk categories of crises.
We can divide major crises into a number of general categories:
Economic crises: strikes, market crash, major decline in stock price or decline of profit. Informational crises: loss of confidential information, tampering with computer records, loss of computer information with regard to customers and suppliers.
Physical crises: loss of key equipment, breakdowns of key equipment or plants.
Human resource crises: loss of key executives or key personnel, rise in absenteeism, vandalism or accidents at workplace. Reputation crises: slander, gossip or rumors damaging the corporate reputation. Crises resulting from psychopathic acts: product tampering, hostage taking, terrorism and workplace violence.
Natural disasters
An organization has to prepare for one crises in each of the categories above.
Although crises share many similarities, they all are very different between categories. Companies usually prepare for crises that they know that will occur in their industry but they forget that the crisis they anticipate will not necessarily be the one they face.
The food industry can be hit wit a crisis that has nothing to do with food contamination.
Fortunately, companies don’t have to prepare for every specific type of crisis within each of the categories as each of the specific types within a particular category
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