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Managing Culture Clashes in Global Economy

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Managing Culture Clashes in Global Economy
Yablonskaya 1
Svetlana Yablonskaya
Instructor: Mary Seel
ENG 111
19 December 2014

Managing Culture Clashes in Global Economy
Nowadays in terms of globalization processes people and organizations tend to unite and create the alliances in order to achieve some common goals, make much more effective performance due to synergy effect and solve the vital world problems. To act together in a harmonious and effective way, to make the world one single whole and take all the advantages from the globalization people need to understand each others’ values, beliefs and norms, view time and space in various ways, see different ways of organization etc. – in other words, people need and even have to understand each others’ cultures. Culture is the base for everything in our lives, from greetings to company structure and the way of manufacturing. Of course, culture has great influence on economy and business, which are effected by globalization most of all. The effect of economic globalization is shown by increasing number of international corporations, expanding international markets and their importance for national economics. So the key to success and prosperity for companies and countries is in international business; however, managing an international company is the extremely difficult process as it means to rule and control people with different attitude to work, time, responsibility, titles etc. at the same time. Any international corporation needs a specialist who would be competent to understand all the nuances of various cultures in company and design different strategies of managing the company to improve its international performance. This particular specialist is a cross-culture manager, a person who removes misunderstanding and creates the harmony.

Yablonskaya 2
As it is stated in the manual “Understanding Cross – Cultural Management” by Browayes and Price, cross cultural management is the new, developing professional field; according to Chandra Vennapoosa, B.S



Cited: Browayes, M.J.,Price, R. Understanding Cross – Cultural Management. Second edition. Harlow: Pearson Education Limited, 2011. Novosibirsk State University of Economics and Management. Russian-American Dual Programme. Comparing Payment for Education in Russian Federation and United States. Web. August 20, 2011 Russian Federation. Federal Statistics Service. Official statistics. Labor market, employment and wages. December 2, 2014 United States. Bureau of Labor Statistics. "Accountants." Occupational Outlook Handbook. Business and Financial. December 4, 2014 United States. Bureau of Labor Statistics. "Accountants." Occupational Outlook Handbook. Life, Physical, and Social Science Occupation. January 8, 2014 United States. Bureau of Labor Statistics. "Accountants." Occupational Outlook Handbook. Fastest Growing Occupations. January 8, 2014 United States. Bureau of Labor Statistics. "Accountants." Occupational Outlook Handbook. Highest Paying Occupations. January 8, 2014 Vennapoosa, Chandra. “Cross Cultural Management” Web. July 17, 2012 Vennapoosa, Chandra. “Cross Cultural Competence in International Business” Web. July 21, 2012

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