Managing Customer Relations
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MANAGING CUSTOMER RELATIONSHIPS
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BM0452
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ICA 2 – Group Project
Members:
Chanel Chan Qing 113327G
Camelia Teo 112850K
Adbul Rahman Simatupang 112420E
Murzainy Bin Mukhtar 111815K
Victoria Goh 113760M
Yap Jia Jia 115292C
Class: BM1134 (BP)
Company: Food for thought
Interviewee: Mr. Pala (Manager)
Summary of Individual Roles Camelia Teo | * Executive Summary * Company Description, background * Note taking of interview | Murzainy Bin Mukhtar | * CRM planning process * CRM implementation process * Interview | Adbul Rahman Simatupang | * Impact of CRM on Sales and Marketing Strategy * Interview | Yap Jia Jia | * Outcome of CRM implementation * Note taking of interview | Victoria Goh | * Lesson Learnt * 1st Editing & compiling * Cover page, table of content * Interview | Chanel Chan Qing | * Conclusion * Future Plans of company’s CRM strategy * 2nd editing |
Table of Content | Page Number | Executive Summary | 4 | Company’s Background | 4 | CRM Planning Process | 4-5 | CRM Implementation Process | 5 | Impact of CRM on Sales and Marketing strategy | 5-6 | Outcome of CRM implementation | 6 | Conclusion & future plans of Company’s CRM Strategy | 6-7 | Lesson Learnt | 7 | Appendices/ References | 8 |
Executive Summary
Food For Thought is a Food and Berverages social enterprise, that aims to serve quality food to its customers. While serving customers, they aim to give back to the community as well.
The company does not have a Customer Relations Management
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-------------------------------------------------
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MANAGING CUSTOMER RELATIONSHIPS
-------------------------------------------------
-------------------------------------------------
BM0452
-------------------------------------------------
-------------------------------------------------
ICA 2 – Group Project
Members:
Chanel Chan Qing 113327G
Camelia Teo 112850K
Adbul Rahman Simatupang 112420E
Murzainy Bin Mukhtar 111815K
Victoria Goh 113760M
Yap Jia Jia 115292C
Class: BM1134 (BP)
Company: Food for thought
Interviewee: Mr. Pala (Manager)
Summary of Individual Roles Camelia Teo | * Executive Summary * Company Description, background * Note taking of interview | Murzainy Bin Mukhtar | * CRM planning process * CRM implementation process * Interview | Adbul Rahman Simatupang | * Impact of CRM on Sales and Marketing Strategy * Interview | Yap Jia Jia | * Outcome of CRM implementation * Note taking of interview | Victoria Goh | * Lesson Learnt * 1st Editing & compiling * Cover page, table of content * Interview | Chanel Chan Qing | * Conclusion * Future Plans of company’s CRM strategy * 2nd editing |
Table of Content | Page Number | Executive Summary | 4 | Company’s Background | 4 | CRM Planning Process | 4-5 | CRM Implementation Process | 5 | Impact of CRM on Sales and Marketing strategy | 5-6 | Outcome of CRM implementation | 6 | Conclusion & future plans of Company’s CRM Strategy | 6-7 | Lesson Learnt | 7 | Appendices/ References | 8 |
Executive Summary
Food For Thought is a Food and Berverages social enterprise, that aims to serve quality food to its customers. While serving customers, they aim to give back to the community as well.
The company does not have a Customer Relations Management