Managing Customer Value
Managing Customer Value
Apple, L’Oreal & Ikea Case Study
This assignment is about three different case studies for Apple L’Oreal and Ikea. Each member has performed research on their respective parts. It outlines how each organization improves different types of marketing strategies to satisfy their consumers.
Group Members:
Abdul Wasay Irfan TP021459
Arash Samimi TP020830
Reza Shalbafan TP029903
Intake Code UC2F1210E-BUS
Module Code BM028-3.5-2
Module Title Managing Customer Value
Lecturer Dr. Benjamin Chan
Hand Out Date 13th December 2012
Hand In Date 06th February 2013
Word Count 2265
2013
Managing Customer Value
Apple, L’Oreal & Ikea Case Study
This assignment is about three different case studies for Apple L’Oreal and Ikea. Each member has performed research on their respective parts. It outlines how each organization improves different types of marketing strategies to satisfy their consumers.
Group Members:
Abdul Wasay Irfan TP021459
Arash Samimi TP020830
Reza Shalbafan TP029903
Intake Code UC2F1210E-BUS
Module Code BM028-3.5-2
Module Title Managing Customer Value
Lecturer Dr. Benjamin Chan
Hand Out Date 13th December 2012
Hand In Date 06th February 2013
Word Count 2265
2013
Contents Executive Summary 2 Question 1, Part A (Apple) 2 Introduction 2 Goods 2 Services 2 Events 2 Experiences 2 Persons 2 Places 3 Properties 3 Organizations 3 Information 3 Idea 3 Part B 6 Question 2 (L’Oreal) 7 Part A Introduction 7 What role have target marketing 7 Smart Acquisitions 8 R&D 9 Part B 9 Indirect Exporting 9 Joint Ventures 10 L’Oreal BCG Matrix 10 Conclusion 11 Question 3 (Ikea) 12 Geographical Segmentation 12 Demographic Segmentation 13 Psychographic Segmentation 13 Behavioral Segmentation 15 References 16
Executive Summary
This assignment is about three different case studies for Apple L’Oreal and Ikea. Each member in the group has
Apple, L’Oreal & Ikea Case Study
This assignment is about three different case studies for Apple L’Oreal and Ikea. Each member has performed research on their respective parts. It outlines how each organization improves different types of marketing strategies to satisfy their consumers.
Group Members:
Abdul Wasay Irfan TP021459
Arash Samimi TP020830
Reza Shalbafan TP029903
Intake Code UC2F1210E-BUS
Module Code BM028-3.5-2
Module Title Managing Customer Value
Lecturer Dr. Benjamin Chan
Hand Out Date 13th December 2012
Hand In Date 06th February 2013
Word Count 2265
2013
Managing Customer Value
Apple, L’Oreal & Ikea Case Study
This assignment is about three different case studies for Apple L’Oreal and Ikea. Each member has performed research on their respective parts. It outlines how each organization improves different types of marketing strategies to satisfy their consumers.
Group Members:
Abdul Wasay Irfan TP021459
Arash Samimi TP020830
Reza Shalbafan TP029903
Intake Code UC2F1210E-BUS
Module Code BM028-3.5-2
Module Title Managing Customer Value
Lecturer Dr. Benjamin Chan
Hand Out Date 13th December 2012
Hand In Date 06th February 2013
Word Count 2265
2013
Contents Executive Summary 2 Question 1, Part A (Apple) 2 Introduction 2 Goods 2 Services 2 Events 2 Experiences 2 Persons 2 Places 3 Properties 3 Organizations 3 Information 3 Idea 3 Part B 6 Question 2 (L’Oreal) 7 Part A Introduction 7 What role have target marketing 7 Smart Acquisitions 8 R&D 9 Part B 9 Indirect Exporting 9 Joint Ventures 10 L’Oreal BCG Matrix 10 Conclusion 11 Question 3 (Ikea) 12 Geographical Segmentation 12 Demographic Segmentation 13 Psychographic Segmentation 13 Behavioral Segmentation 15 References 16
Executive Summary
This assignment is about three different case studies for Apple L’Oreal and Ikea. Each member in the group has
References: Gail McGovern and Youngme Moon, “Companies and the customers who hate them,” Harvard Business Review, June 2007, pp.78-84 (Moon, 2007) Irving J Managementstudyguide. (2009). Introduction to Services Marketing - Definition & Characteristics of a Service. Available: http://www.managementstudyguide.com/definition-and-characteristics-of-services.htm. Last accessed 6th March 2013. Mary. (2011). What is Marketing?. Available: http://inventors.about.com/od/fundinglicensingmarketing/f/Marketing.htm. Last accessed 6th March 2013. L 'Oreal . (2008). Executive Summary. Available: http://www. L 'Oreal.com. Last accessed 21th march 2012. Philip Kotler & Kelvin lane keller (2012). Marketing management. 12th ed. USA: Courier/Kendallville. p616-641. Conjecture Corporation. (2013). What Are the Different Types of Market Segments?. Available: http://www.wisegeek.com/what-are-the-different-types-of-market-segments.htm. Last accessed 17th Feb 2013. Inter IKEA Systems. (2012). Products and materials. Available: http://www.ikea.com/ms/en_US/about_ikea/our_responsibility/products_and_materials/index.html. Last accessed 1st March 2013. Jim Riley . (2012). Market Segmentation - Behavioural Segmentation. Available: http://www.tutor2u.net/business/marketing/segmentation_bases_behavioural.asp. Last accessed 19th Jan 2013. Networld Media Group. (2008). Ikea experience builds extreme brand loyalty. Available: http://www.retailcustomerexperience.com/article/4286/Ikea-experience-builds-extreme-brand-loyalty. Last accessed 27th Feb 2013.