Managing in a Global Economy

UNIVERSITY OF LA VERNE
La Verne, California
Hollister Co. Business Feasibility Study
Bus 581 – Managing in a Global Economy
Dr. Omid E. Furutan

Group 2
Wenjia Li
Li Ji
Kun-Yi Lin
Hsiang-Yi Liu
Xing Long

October, 2012

Table of content
Hollister Co. Business Overview 4
Foreign market expanding motivation 4
Three countries study: Japan, Singapore and Hong Kong 6
Japan 6
Singapore 9
Hong Kong 14
Singapore 17
Marketing 17 Human Resource management 19 Human Resource Management Practice 19 Human Resource Management Style 21 Hiring and Retention 22 Training and Advancement 22 Compensation 23 Ideal Human Resource Management 23 Political and Legal Environment 24 Legal Environment 24
Table of content (con’t)
Political Environment 25
High Quality of Life 28 Economic and Financial Environment 29 Banking System 32
Accounting Standard 33
Cultural 34
Power Distance 35 Collectivism – Individualism 36 Masculinity 36 Uncertainty Avoidance 37 Long Term Orientation 37
Organization Structure 38
International Expansion Strategies 40
Recommendation 41
Appendix A 43
Reference 50

Brief Overview of the Company
Hollister Co. is an American lifestyle brand by Abercrombie & Fitch Co. The company was launched by July, 2000. It is headquarter at New Albany, Ohio. Till 2012, Hollister already has 571 stores in the world [Appendix 1]. Like its parent