managing international market programme 
1. Does the country market that you recommended for Eco Store Company match the objectives for the organisation and what is the competitive advantage of choosing that market?
Eco store was found in New zealand in 1993. In 2002, ecostore launched into New Zealand supermarkets, followed by Australia in 2004 and, after that in 2005 eco store expanded the range to include household cleaners, body care and baby care.
Eco store products have a wealth of scientific research and innovation behind them. Under the direction of Sir Ray Avery (2010 New Zealander of the Year) our lead formulator and chemist, each product is months in the development and making, ensuring the safest health, environmental and efficacy standards are achieved.
I recommend Nigerian market to launch Eco store product to match the organisation’s objectives. At the primary stage, the main objectives of ecostore to export the body care and baby care product in the cities of Nigeria. The population rate is very high in this country and it is developing country and the new generation of this country is adopting US culture.
For the Newzealand exporters there are lot of opportunities in the market of Nigeria and they get affluent and sophisticated consumers where demand for premium natural and organic product is on the rise. Ecostore is an excellent example of the company taking advantage of NZTE’s services to grow and prosper in international market .
1. Strength of ecostore
i. Healthier ii. Safer for our environment iii. Packaged in best material available iv. Labelled with a full list of ingredients
v. Guaranteed to give excellent results vi. Concentrated to save money vii. No tested on animals
2. Opportunities for ecostore in India
i. High population ii. Diseases due to chemical & toxic substances in daily uses product iii. Necessity of eco-friendly product iv. High pollution
v. Educated and financial strong people vi. Emerging market status vii. E-commerce, help desking, multimedia,
Eco store was found in New zealand in 1993. In 2002, ecostore launched into New Zealand supermarkets, followed by Australia in 2004 and, after that in 2005 eco store expanded the range to include household cleaners, body care and baby care.
Eco store products have a wealth of scientific research and innovation behind them. Under the direction of Sir Ray Avery (2010 New Zealander of the Year) our lead formulator and chemist, each product is months in the development and making, ensuring the safest health, environmental and efficacy standards are achieved.
I recommend Nigerian market to launch Eco store product to match the organisation’s objectives. At the primary stage, the main objectives of ecostore to export the body care and baby care product in the cities of Nigeria. The population rate is very high in this country and it is developing country and the new generation of this country is adopting US culture.
For the Newzealand exporters there are lot of opportunities in the market of Nigeria and they get affluent and sophisticated consumers where demand for premium natural and organic product is on the rise. Ecostore is an excellent example of the company taking advantage of NZTE’s services to grow and prosper in international market .
1. Strength of ecostore
i. Healthier ii. Safer for our environment iii. Packaged in best material available iv. Labelled with a full list of ingredients
v. Guaranteed to give excellent results vi. Concentrated to save money vii. No tested on animals
2. Opportunities for ecostore in India
i. High population ii. Diseases due to chemical & toxic substances in daily uses product iii. Necessity of eco-friendly product iv. High pollution
v. Educated and financial strong people vi. Emerging market status vii. E-commerce, help desking, multimedia,