Managing Marketing Function
Managing the Marketing Function
Project Management Course work
MKT2280, 2011-2012
Lecturer: Masoumeh Mahdieh (m.mahdeih@mdx.ac.uk)
Coursework description:
Read the following questions and make sure you answer all parts listed for each question. You must email your coursework as one document in MS Word format to m.mahdeih@mdx.ac.uk by the deadline of 12 noon on Friday the 20 January 2012. You must also submit an identical hardcopy of your coursework to the Student Office at William building by the same deadline. Late submissions or submission through other methods will not be accepted. This coursework is worth 25% of your overall mark. Make sure that you clearly show your name and student number of all the group’s members and module code on the Cover sheet of your Report (use cover sheet template in appendix 3). Keep the submission receipt and a copy of your assignment in a safe place.
Questions:
1. You are conducting a market research project for FUN Inc. Given the project information that follows, draw AON project network and complete the forward and backward pass. Compute ES, EF, LS, LF and slack time for each activity. Identify the project completion time and critical path. Also use the information to create a Gantt chart for the project. Be sure to show slack for noncritical activities. ID | Description | Duration | Predecessor | A | Contract signed | 3 | None | B | Survey designed | 2 | A | C | Target market identified | 4 | B | D | Data collection | 7 | B, C | E | Develop presentation | 3 | B | F | Analyze result | 2 | D | G | Demographics | 5 | C | H | Presentation | 2 | E, F, G |
Note: To draw project network, Gantt chart and timing use the project templates from Appendix 1.
2. You are in charge of organizing a dinner-dance concert for a local charity. You have reserved a hall that will seat 30 couples and have hired a jazz combo.
A. Develop a scope statement for this project that contains examples of all the
Project Management Course work
MKT2280, 2011-2012
Lecturer: Masoumeh Mahdieh (m.mahdeih@mdx.ac.uk)
Coursework description:
Read the following questions and make sure you answer all parts listed for each question. You must email your coursework as one document in MS Word format to m.mahdeih@mdx.ac.uk by the deadline of 12 noon on Friday the 20 January 2012. You must also submit an identical hardcopy of your coursework to the Student Office at William building by the same deadline. Late submissions or submission through other methods will not be accepted. This coursework is worth 25% of your overall mark. Make sure that you clearly show your name and student number of all the group’s members and module code on the Cover sheet of your Report (use cover sheet template in appendix 3). Keep the submission receipt and a copy of your assignment in a safe place.
Questions:
1. You are conducting a market research project for FUN Inc. Given the project information that follows, draw AON project network and complete the forward and backward pass. Compute ES, EF, LS, LF and slack time for each activity. Identify the project completion time and critical path. Also use the information to create a Gantt chart for the project. Be sure to show slack for noncritical activities. ID | Description | Duration | Predecessor | A | Contract signed | 3 | None | B | Survey designed | 2 | A | C | Target market identified | 4 | B | D | Data collection | 7 | B, C | E | Develop presentation | 3 | B | F | Analyze result | 2 | D | G | Demographics | 5 | C | H | Presentation | 2 | E, F, G |
Note: To draw project network, Gantt chart and timing use the project templates from Appendix 1.
2. You are in charge of organizing a dinner-dance concert for a local charity. You have reserved a hall that will seat 30 couples and have hired a jazz combo.
A. Develop a scope statement for this project that contains examples of all the