Managing Marketing - Weighing Up the Past to Improve the Future

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Managing Marketing - Weighing Up the Past to Improve the Future

Managing Marketing

Final Assignment

Option 1
Weighing Up The Past To Improve The Future

Managing Marketing

Final Assignment

Option 1
Weighing Up The Past To Improve The Future

CIM Membership Number: 13393761

Date: 20th August 2010

Total Word Count: 6,307
(Excluding Contents, Executive Summary,
Bibliography and Appendices)

CONTENTS

| |Page |
|BACKGROUND AND CONTEXT |3 |
| | |
|EXECUTIVE SUMMARY |4 |
| | |
|1. RESOURCE ALLOCATION |5-6 |
|1.1 Marketing resourcing requirements – Internal Resource Audit |5 |
|1.2 Overcoming resource gaps to meet the resourcing needs |6 |
| | |
|2. TEAM MANAGEMENT |6-9 |
|2.1 Leadership and Management |6 |
|2.1.1 Achieving the Task

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