In another study on the same theme, it was found that three-quarters of business process reengineering (BPR), total quality management (TQM), and downsizing efforts failed mainly because of the neglect of cultural issues (Cameron & Quinn, 1999).
All the above indicates that leadership in modern business is essentially synonymous to the creation, and management of the organization’s culture. At times it can even be the destruction and reconstruction of existing culture (Schein, 1992). The issue of culture acquires particular importance in companies competing on the basis of quality, technology and innovation rather than on mere cost reduction.
The ‘culture’ being referred to here is however not the culture of the nation/region where the organization is embedded but that of the organization itself, the assumption of
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