Managing Relationships
Managing Relationships through the Circle of Satisfaction
Abstract
Globalisation, competition and market saturation have initiated organisations to acknowledge the importance of marketing strategies to anticipate the needs and want of customers, the tangible quality being customer retention. In order to reach this organisation’s must employ a number of key marketing concepts to achieve levels of satisfaction and loyalty. The theories herein will look to illustrate the available strategies to achieving marketing’s recurring theme attracting, enhancing and retaining using the circle of satisfaction, undertaking a systematic study of methods that can be applied. Introduction
Modern day society now demands organisations undertake marketing strategies to ultimately reach a sustainable competitive advantage. This entails organisations satisfying society material wants with an economic response. To proceed first an organisation must determine their competitive strategy, which would require an analysis of the fundamental characteristics of the industry. Hence” knowing your market”. Not wanting to understate the importance of an organisation knowing their market and in line with the beliefs of (Porter, M, 1985) to be effective an organisations goals, objectives, culture, and the day to day activities must be in harmony with their competitive strategy. Meaning their approach to sustainable success must have a clear focus and structure in how they do business. On establishing cost verses differentiation an organisations focus should switch to the customer management, meeting and building on a customers need. Thus bringing us to the purpose of the essay, on how to best manage a customer’s needs while also satisfying and mutually benefiting the needs of the organisation.
To explore the relevant concepts and strategies available one must seek to avail scholarly sources to iterate and support subsequent theories.
Discussion
Central to sustainability for an
Abstract
Globalisation, competition and market saturation have initiated organisations to acknowledge the importance of marketing strategies to anticipate the needs and want of customers, the tangible quality being customer retention. In order to reach this organisation’s must employ a number of key marketing concepts to achieve levels of satisfaction and loyalty. The theories herein will look to illustrate the available strategies to achieving marketing’s recurring theme attracting, enhancing and retaining using the circle of satisfaction, undertaking a systematic study of methods that can be applied. Introduction
Modern day society now demands organisations undertake marketing strategies to ultimately reach a sustainable competitive advantage. This entails organisations satisfying society material wants with an economic response. To proceed first an organisation must determine their competitive strategy, which would require an analysis of the fundamental characteristics of the industry. Hence” knowing your market”. Not wanting to understate the importance of an organisation knowing their market and in line with the beliefs of (Porter, M, 1985) to be effective an organisations goals, objectives, culture, and the day to day activities must be in harmony with their competitive strategy. Meaning their approach to sustainable success must have a clear focus and structure in how they do business. On establishing cost verses differentiation an organisations focus should switch to the customer management, meeting and building on a customers need. Thus bringing us to the purpose of the essay, on how to best manage a customer’s needs while also satisfying and mutually benefiting the needs of the organisation.
To explore the relevant concepts and strategies available one must seek to avail scholarly sources to iterate and support subsequent theories.
Discussion
Central to sustainability for an
Bibliography: Bingham, F.Gomes,R & Knowles,P. (1994). Business Marketing. New York: Mc Graw-Hill & Irwin. Chacarbaghi, K.& Lynch, R. (1999). Sustainable Competive Advantage: towards a dymanic resource based strategy. In Management Decision (Vol. 37, pp. 45-50). Emerald Publishing. Crosby, P. (1979). Zero Defects. In C. Philip, Quality is Free. Mc Graw-Hill Books. Kronke,D. Bunker,D,Wilson,D. (2012). Exeperiencing Management Information Systems (2nd ed.). Australia: Pearson. Parasuraman, A. &. (1985). A conceptual model of service quality and it 's implications forfuture research. Journal of Marketing, 49, 41-50. Parasuraman, A., Berry, L., & Zeithaml, V. (1988). SERVQUAL: A multiple item scale for measuring consumer perceptions of service quality. Journal of Reatiling, 64, 12-40. Porter, M. (1985). Competitive Advantage: creating and sustaining a superior performance. Simon & Suchuster Adult Publishing Group.