Managing Service 8p's
Table of Contents Introduction 2 8 (Ps) Elements of Integerated Service Management 3 Process 4 Promotion and Education 5 Productivity and Quality 9 Product 10 Place and Time 11 Price and Other Cost of Services 12 Physical Evidence 13 People 14 Conclusion 15 Work Breakdown Structure (WBS) 16 References 17
Introduction
The Hotel industry is one of the oldest businesses in the history of mankind. Hotels are known as the most visible and significant aspect of a country’s infrastructure. “The nature of service in the hospitality industry involves hotel management, planning, organizing, controlling of human and material property within the accommodation, restaurant, travel and tourism (Scribd, Hotel Sheraton, 2012)”.
This report involves a critical analysis on the role of services in Sheraton Hotels.
About Sheraton Hotels:
Sheraton is known as the world’s leading and largest chain of hotels and Leisure Company. It is also recognized as the first hotel which was listed in the New York’s Stock Exchange in the year 1949. The founders of the Company were Ernest Henderson and Robert Moore and the birth of the hotel date back to 1937 when the founders obtained the initial hotel in Massachusetts, USA. By the year 1949 expanded internationally rapidly growing worldwide. In 1998 it was purchased by Starwood Hotels and Resorts and since then Sheraton became the most famous hotel in the world, with chains over 100 countries.
8 (Ps) Elements of Integerated Service Management
The eight (Ps) of service marketing is recognized as the starting point for any strategic marketing plan which makes sure that the customer view the product and their purchasing experience remains in the finest probable way. “When discussing strategies to market manufactured goods, the sellers usually address four (4) basic strategic elements. Jointly these elements are called the 4Ps of service marketing” (Miguel&Herrera, 2012). However services are fundamentally
Introduction
The Hotel industry is one of the oldest businesses in the history of mankind. Hotels are known as the most visible and significant aspect of a country’s infrastructure. “The nature of service in the hospitality industry involves hotel management, planning, organizing, controlling of human and material property within the accommodation, restaurant, travel and tourism (Scribd, Hotel Sheraton, 2012)”.
This report involves a critical analysis on the role of services in Sheraton Hotels.
About Sheraton Hotels:
Sheraton is known as the world’s leading and largest chain of hotels and Leisure Company. It is also recognized as the first hotel which was listed in the New York’s Stock Exchange in the year 1949. The founders of the Company were Ernest Henderson and Robert Moore and the birth of the hotel date back to 1937 when the founders obtained the initial hotel in Massachusetts, USA. By the year 1949 expanded internationally rapidly growing worldwide. In 1998 it was purchased by Starwood Hotels and Resorts and since then Sheraton became the most famous hotel in the world, with chains over 100 countries.
8 (Ps) Elements of Integerated Service Management
The eight (Ps) of service marketing is recognized as the starting point for any strategic marketing plan which makes sure that the customer view the product and their purchasing experience remains in the finest probable way. “When discussing strategies to market manufactured goods, the sellers usually address four (4) basic strategic elements. Jointly these elements are called the 4Ps of service marketing” (Miguel&Herrera, 2012). However services are fundamentally
References: 1. Edb.gov, hospitality marketing, 2012 [ONLINE] Available at: http://www.edb.gov.hk/FileManager/EN/Content_6371/marketing%20english.pdf [Date Accessed: 09-06-2012] 2 3. Slide Share. Service Sector Management, 2012 [ONLINE] Available at: http://www.slideshare.net/snbagh1008/servicesectormanagementtheorywwwmanagementsourceblogspotcom [Date Accessed: 09-06-2012] 4 5. New D&N. 8ps of integrated service management, 2012 [ONLINE] Available at: http://www.newdn.com.vn/cttin.php?type=6&lang=en [Date Accessed: 09-06-2012] 6 7. Sheraton Hotel. Site Map, 2012 [ONLINE] Available at: http://www.sheratonnational.com/sitemap [Date Accessed: 09-06-2012] 8 9. Scribd. Principles of Service Marketing, 2012 [ONLINE] Available at: http://www.scribd.com/doc/59810763/Principles-of-Service-Marketing-and-Management-CH-Lovelock-Lauren-Wright [Date Accessed: 10-06-2012] 10 11. IOWA, The 10 ps of travel, tourism and hospitality marketing, 2012. [ONLINE] Available at: http://www.tipsoninterview.com/8ps-of-marketing.html [Date Accessed: 08-06-2012] 12 13. Starwood Hotels. Our history and background, 2012 [ONLINE] Available at; http://www.starwoodhotels.com/corporate/careers/who/history.html [Date Accessed: 09-06-2012] 14 15. Travel UCD. Hotel Booking Process Design and Usability, 2012 [ONLINE] Available at: http://www.tourcms.com/company/research/pdf/hotel_booking_process_february2003.pdf [Date Accessed: 08-06-2012] 16 17. Stay Poland. What does reservation process look like, 2012 [ONLINE] Available at: http://www.staypoland.com/FAQ.aspx?categoryId=31&qId=67 [Date Accessed: 09-06-2012] 18 19. Luxor Acadiau. Productivity and Quality in the Hotel Industry, 2012 [ONLINE] Available at: http://luxor.acadiau.ca/library/ASAC/v21/IFSAM/TOURISM/VRTIPRA1.PDF [Date Accessed: 10-06-2012]