2012–13
Mode: Full Time/Part Time
Managing Strategy
Course Code: BUSI 1484
Contents
1. Welcome Error! Bookmark not defined.
2. Introduction to the Course 4
2.1 Aims 6
2.2 Learning Outcomes 7
2.2.1 Knowledge and understanding of: 7
2.2.2 Intellectual Skills: 7
2.2.3 Subject practical skills: 8
2.2.4 Transferable skills: 8
2.3 Learning and teaching activities 8
3. Contact Details 9
4. Course Content 11
4.1 Session Reading 13
5. Assessment Details 15
5.1 Summary of assessment 15
5.2 Detailed description of assessment Error! Bookmark not defined.
6. Other Details 17
Welcome to
This course is designed to develop demonstrable skills in both the subject area and in general academic areas and although we do expect you to work hard, you should be more than rewarded by added employability that comes from being skilled in this particular area.
It is important to note that this course will follow a STEP-LEARNING process. This means that every week you will be learning a contemporary concept and exploring the application of it in the real time business environment and move on to learn a new concept next week. And gradually learn to develop a full strategic appraisal process.
All assessments are directly linked to your Lecture, Tutorial Contents and most importantly to your own personal hard work.
This course will allow you insight into the contemporary world of corporate and business strategy. The course also provides you with a basis for integrating the learning you have already undertaken in other courses during your studies. Therefore, the knowledge and skills that you acquire from successful completion of this course can provide you the competitive edge in the employment market.
Because of these, you clearly can see that there is direct co-relation between your engagement (Attending all Lectures, Seminars) and the final result at the end of the year.
Your attendance and progress will be