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Managing A Hotel S Image On TripAdvisor

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Managing A Hotel S Image On TripAdvisor
This article was downloaded by: [Sheffield Hallam University]
On: 12 November 2014, At: 01:24
Publisher: Routledge
Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK

Journal of Hospitality Marketing &
Management
Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/whmm20 Managing a Hotel 's Image on TripAdvisor
Peter O 'Connor

a

a

Department of Information Systems and Decision Sciences, Essec
Business School , Cergy-Pontoise, France
Published online: 13 Sep 2010.

To cite this article: Peter O 'Connor (2010) Managing a Hotel 's Image on TripAdvisor, Journal of
Hospitality Marketing & Management, 19:7, 754-772, DOI: 10.1080/19368623.2010.508007
To link to this article: http://dx.doi.org/10.1080/19368623.2010.508007

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References: Amis, R. (2007, May). You can’t ignore social media: How to measure Internet efforts to your organisation’s best advantage Boyd, D., & Ellison, N. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1). Retrieved from http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html Carroll, J., & Rosson, M. (2003). A trajectory for community networks. The Information Society, 19, 381–393. comScore. (2007, July). Media Metrix digital calculator report. Reston, Virginia: Author. Dearstyne, B. (2007, July/August). Blogs, mashups, and wikis: Oh, my! Information Management Journal, 25–33. Dellarocas, C. (2003). The digitization of word-of-mouth: Promise and challenges of online feedback mechanisms Dobele, A., Toleman, D., & Beverland, M. (2005). Controlled infection! Spreading the brand message through viral marketing Dwyer, P. (2007). Measuring the value of electronic word of mouth and its impact in consumer communities Ellis-Green, C. (2007). The travel marketer’s guide to social media and social networking Forrester Research. (2007). 60 percent of Europeans have adopted social computing. Harwood, S. (2007). Travellers trust user reviews over travel agent content. Hennig-Thurau, T., Gwinner, K., Walsh, G., & Gremler, D. (2004). Electronic word of mouth via consumer-opinion platforms: What motivates consumers to articulate Internet’s share of travel business continues to rise. (2007, July 23). Travel Weekly, p Keates, N. (2007, June 1). Deconstructing TripAdvisor. Wall Street Journal, p. 4. Looker, A., Rockland, D., & Taylor-Ketchum, E. (2007, June). Media myths and realities: A study of 2006 media usage in America Mazzarol, T., Sweeney, J., & Soutar, G. (2007). Conceptualizing word-of-mouth activity, triggers and conditions: An exploratory study Marketing, 41, 1475–1494. Milan, R. (2007, September 21). 10 things you can do in response to traveller reviews. Miles, M., & Huberman, M. (1994). Qualitative data analysis. Thousand Oaks, CA: Sage. Mintel. (2007). International hotel report. London, England: Mintel International. Murphy, J., Olaru, D., Schegg, R., & Frey, S. (2003). The bandwagon effect: Swiss hotels’ website and e-mail management Nielsen. (2007). Consumer-generated media (CGM) 101: Word-of-mouth in the age of the web-fortified customer Opinion Research Corporation. (2008, June 23). Online consumer reviews significantly impact consumer purchasing decisions. Princeton, NJ: Opinion Research Corporation. Pew Internet and American Life Project. (2005). How the internet has woven itself into American life Reiter, C. (2007, February 16). Web sites clamp down on bogus reviews. Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers’ online choices Schipul, E. (2006, March) The Web’s next generation: Web 2.0. Tactics, p. 23. Siguaw, J., Enz, C., & Namiasivayam, K. (2000). Adoption of information technology in U.S Silverman, G. (2001). Secrets of word-of-mouth marketing. New York, NY: AMACOM Books. Smith, D., Menon, S., & Sivakumar, K. (2007). Online peer and editorial recommendations, trust and choice in virtual markets. Journal of Interactive Marketing, 19(3), 15–37. Smith, R. (1993). Integrating information from advertising and trial: Processes and effects on consumer response to product information Sun, T., Youn, S., Wu, G., & Kuntaraporn, M. (2006). Online word-of-mouth (or mouse): An exploration of its antecedents and consequences

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