managment
Beaulieu motor museum
Section 1-
Beaulieu motor museum is located near the new forest where most customers come from the new forest and go visit the museum. Beaulieu motor museum is a big visitor attraction; they have up to 250 cars. Beaulieu has so much to offer to their customers and they try to meet every customers need that come to the museum, how they find out their customers’ needs is they hand out a paper and it asks them what they would change about the museum? And customers give their comments and the museum works on that. Also they have people walking around and asking customers question, there aim is to build a relationship with people. (See appendix for leaflet)
Target market
Type of Customers
How they meet the needs
Families- families are there main audience and the whole attraction is geared towards offering them a fun family day out.
Different exhibitions such as top gear and James bond have become very popular.
School holidays they have activates for children’s such as Halloween and Christmas activities. E.g. when I went to the museum it was Halloween and they were doing face paints for the kids.
They have the kids bake off where
They have go karting for kids and adults
School groups-
They offer a range of educational programmes to school groups which include a number of fun learning activates.
Have several educational officers and volunteers who look after the groups before, during and after their visits.
Elderly couples-
Different attractions such as the grounds and gardens, palace house, Beaulieu abbey, home of the Montagu family and one of the ten treasure houses in England.
Palace house is kept in the Victorian era and they have staff dressed up in Victorian clothes who talk to visitors about life upstairs and downstairs.
Motoring enthusiasts- they have over 250 vehicles on display.
Provide daily tours of the museum where visitors can join to learn about the exhibits in greater detail.
They have a calendar
Section 1-
Beaulieu motor museum is located near the new forest where most customers come from the new forest and go visit the museum. Beaulieu motor museum is a big visitor attraction; they have up to 250 cars. Beaulieu has so much to offer to their customers and they try to meet every customers need that come to the museum, how they find out their customers’ needs is they hand out a paper and it asks them what they would change about the museum? And customers give their comments and the museum works on that. Also they have people walking around and asking customers question, there aim is to build a relationship with people. (See appendix for leaflet)
Target market
Type of Customers
How they meet the needs
Families- families are there main audience and the whole attraction is geared towards offering them a fun family day out.
Different exhibitions such as top gear and James bond have become very popular.
School holidays they have activates for children’s such as Halloween and Christmas activities. E.g. when I went to the museum it was Halloween and they were doing face paints for the kids.
They have the kids bake off where
They have go karting for kids and adults
School groups-
They offer a range of educational programmes to school groups which include a number of fun learning activates.
Have several educational officers and volunteers who look after the groups before, during and after their visits.
Elderly couples-
Different attractions such as the grounds and gardens, palace house, Beaulieu abbey, home of the Montagu family and one of the ten treasure houses in England.
Palace house is kept in the Victorian era and they have staff dressed up in Victorian clothes who talk to visitors about life upstairs and downstairs.
Motoring enthusiasts- they have over 250 vehicles on display.
Provide daily tours of the museum where visitors can join to learn about the exhibits in greater detail.
They have a calendar