manchester united future
MANCHESTER UNITED: Future
Manchester United is one of the leading football clubs in the world and the highest accomplished club in British football history. Being a very valueable brand, It is also a commercial powerhouse with a massive fanbase worldwide. After 26 years of success, Sir Alex Ferguson, the architect and soul pillar of the club, has retired.
Industry analysis shows that players have strong bargaining power because of their fame and the relevance to the sponsors. They have high salary even though the football clubs are often in the state of financial crisis. Sponsors and broadcasters have a strong bargaining power because they represent a large part of the industry’s profits. They can pay lower fees if a team underperforms or doesn’t compete in selective tournaments. There are no significant menaces in the medium term from the substitution or new entrants. Fans are demanding and critical but loyal. Summary:
Manchester’s internal strengths lie greatly on the leadership exerted by Coach Alex Ferguson. His leadership has imbued the club with a solid organizational culture built around innovative and effective methods. Unlike other European coaches, Ferguson’s management went beyond the decisions related to the football field; they extended to the organization as a whole. His constant search for talent, his vision and long tenure in the club allowed him to produce a solid performing team and the culture that drove the club to success. These undivided dedications paid off when Manchester United embarked on a journey of triumph and popularity. Ferguson possesses personal qualities and characteristics that elevate him above other coaches and achieved magnificent results the football field.
Other early strengths of the club, utilized and enhanced by Ferguson, were its capacity to scout for young, unique and relatively cheap talents and securing them for a long term (best illustrated by David Beckham’s case). Acquiring these players set the team on
Manchester United is one of the leading football clubs in the world and the highest accomplished club in British football history. Being a very valueable brand, It is also a commercial powerhouse with a massive fanbase worldwide. After 26 years of success, Sir Alex Ferguson, the architect and soul pillar of the club, has retired.
Industry analysis shows that players have strong bargaining power because of their fame and the relevance to the sponsors. They have high salary even though the football clubs are often in the state of financial crisis. Sponsors and broadcasters have a strong bargaining power because they represent a large part of the industry’s profits. They can pay lower fees if a team underperforms or doesn’t compete in selective tournaments. There are no significant menaces in the medium term from the substitution or new entrants. Fans are demanding and critical but loyal. Summary:
Manchester’s internal strengths lie greatly on the leadership exerted by Coach Alex Ferguson. His leadership has imbued the club with a solid organizational culture built around innovative and effective methods. Unlike other European coaches, Ferguson’s management went beyond the decisions related to the football field; they extended to the organization as a whole. His constant search for talent, his vision and long tenure in the club allowed him to produce a solid performing team and the culture that drove the club to success. These undivided dedications paid off when Manchester United embarked on a journey of triumph and popularity. Ferguson possesses personal qualities and characteristics that elevate him above other coaches and achieved magnificent results the football field.
Other early strengths of the club, utilized and enhanced by Ferguson, were its capacity to scout for young, unique and relatively cheap talents and securing them for a long term (best illustrated by David Beckham’s case). Acquiring these players set the team on