Mangement Paper on Comcast
Comcast Business Report
Management 485W
Professor Veselina Vracheva
Tuesday & Thursday 11:45-3:10
June 24, 2014
Abstract The purpose of this report is to dissect and learn about the strategies, management team, external environment and industry analysis that Comcast has put in place to become a booming and profitable corporation. Comcast, which is headquartered in Philadelphia and is a well-liked service provider for television, phone, and internet, has been around for many years with a positive reputation. Comcast is known for using the acquisition entry strategy by purchasing numerous TV networks, such as NBC Universal, and the cable company, Time Warner Cable.
Table of Contents
Abstract……………………………………………………………………............................2
General Information about Comcast………………………………………………………... 4-7
Top Management Team………………………………………………………………………7-9
Board of Directors……………………………………………………………………………9-10
Business Level Strategy……………………………………………………………………...10-11
General Environment………………………………………………………………………...12-15
Industry Analysis…………………………………………………………………………….15-17
Recommendations……………………………………………………………………………18
Appendix……………………………………………………………………………………..19
Works Cited…………………………………………………………………………………..20-23
General
Why did you choose this company? As a group, we decided to do Comcast for a variety of reasons. One being that the television, internet, and phone service provider is popular in the Hampton Roads area. It’s competitor for television and Internet service is Verizon. As a Fortune 50 leader, Comcast sets the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines.
What Comcast does? Comcast is the largest cable and home Internet service provider in the United States and is ranked third for the largest telephone service provider. Comcast
Management 485W
Professor Veselina Vracheva
Tuesday & Thursday 11:45-3:10
June 24, 2014
Abstract The purpose of this report is to dissect and learn about the strategies, management team, external environment and industry analysis that Comcast has put in place to become a booming and profitable corporation. Comcast, which is headquartered in Philadelphia and is a well-liked service provider for television, phone, and internet, has been around for many years with a positive reputation. Comcast is known for using the acquisition entry strategy by purchasing numerous TV networks, such as NBC Universal, and the cable company, Time Warner Cable.
Table of Contents
Abstract……………………………………………………………………............................2
General Information about Comcast………………………………………………………... 4-7
Top Management Team………………………………………………………………………7-9
Board of Directors……………………………………………………………………………9-10
Business Level Strategy……………………………………………………………………...10-11
General Environment………………………………………………………………………...12-15
Industry Analysis…………………………………………………………………………….15-17
Recommendations……………………………………………………………………………18
Appendix……………………………………………………………………………………..19
Works Cited…………………………………………………………………………………..20-23
General
Why did you choose this company? As a group, we decided to do Comcast for a variety of reasons. One being that the television, internet, and phone service provider is popular in the Hampton Roads area. It’s competitor for television and Internet service is Verizon. As a Fortune 50 leader, Comcast sets the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines.
What Comcast does? Comcast is the largest cable and home Internet service provider in the United States and is ranked third for the largest telephone service provider. Comcast
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