Manging Project
Sunderland Faulty of Business & Law Undergraduate Programmes
MKT306 Marketing Strategy
Assignment July 2010 – Individual Report
Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations. Your assignments must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment Cover Sheet and an electronic copy on CD.
Issue Date: Friday 14th May 2010
Hand-in Deadline: Friday 9th July 2010
Word Count: 2500 - 3000 + Appendices
Task
This is an individual assignment as a single report in two parts. (As a guide only; each part should form approximately half of the final report)
a) Investigation and analysis
Choose an individual brand or product line from either the producer and/or brand owner, who are involved in the marketing of an oral hygiene product or products. Investigate and evaluate their marketing strategy using contemporary marketing tools and techniques however this may be illuminated using examples from other companies/ organizations.
You can demonstrate the effectiveness of the reported policies for the chosen company by giving performance data against competitors in the market (e.g. market share, sales, profitability, etc.).
b) Recommendations
Your remit is to put forward your own suggestions covering changes in marketing strategy that will improve the future performance of the brand/ product/ product line for the benefit of the parent company and its stakeholders. Justify your choices again using contemporary marketing methods and techniques.
These suggestions should be your own ideas but may include marketing tactics and strategies used by other successful organisations but in different industry sectors. You will put these suggestions, forward in a written report.
N.B. You should be using publicly available sources. Though the report should include facts and
MKT306 Marketing Strategy
Assignment July 2010 – Individual Report
Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations. Your assignments must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment Cover Sheet and an electronic copy on CD.
Issue Date: Friday 14th May 2010
Hand-in Deadline: Friday 9th July 2010
Word Count: 2500 - 3000 + Appendices
Task
This is an individual assignment as a single report in two parts. (As a guide only; each part should form approximately half of the final report)
a) Investigation and analysis
Choose an individual brand or product line from either the producer and/or brand owner, who are involved in the marketing of an oral hygiene product or products. Investigate and evaluate their marketing strategy using contemporary marketing tools and techniques however this may be illuminated using examples from other companies/ organizations.
You can demonstrate the effectiveness of the reported policies for the chosen company by giving performance data against competitors in the market (e.g. market share, sales, profitability, etc.).
b) Recommendations
Your remit is to put forward your own suggestions covering changes in marketing strategy that will improve the future performance of the brand/ product/ product line for the benefit of the parent company and its stakeholders. Justify your choices again using contemporary marketing methods and techniques.
These suggestions should be your own ideas but may include marketing tactics and strategies used by other successful organisations but in different industry sectors. You will put these suggestions, forward in a written report.
N.B. You should be using publicly available sources. Though the report should include facts and