Mango Clothing
INTRODUCTION TO MANGO INTRODUCTION TO SPAIN
Apparel industry Population Statistics
3 4
4 4
BRANDS BY MANGO
H.E. by MANGO TOUCH
5
5 5
STATISTICS FOR MANGO COMPANY
Turnover Employees and nonfinancial company data MANGO’s existence map
5
5 6 8
MANGO COMPETITORS
H&M Blanco Zara Big players market share in Spain
8
8 8 9 9
STRUCTURE-CONDUCT, PERFORMANCE MODEL
Nature of product: Type of competition:
10
10 11
Barriers to entry:
11
PORTER’S ‘FIVE FORCES’
Bargaining power of suppliers: Bargaining power of buyers: Threat of new entrants: Threat of substitute products: Intensity of competitive rivalry
11
12 12 12 13 13
RECOMMENDATION CONCLUSION BIBLIOGRAPHY
13 14 14
Introduction to MANGO
1984 - First store in Barcelona’s Paseo de Gracia by Isak Andic (Co-Founder and CEO) 1985 - First store in Valencia and start of National scale expansion. 1988 - Improvement of stock management system. Production, Logistics and Distribution application of Just-In-Time system, as per market demand. The concepts of product, interior design, quality, price, and brand image are defined. 1992 - Their international expansion begins with the opening of 2 stores in Portugal. 1994 - Implantation of a business management system which still exists today, based on specialized and coordinated teams. 1995 - Their website MANGO.com is created. 1997 - For the first time, foreign turnover exceeds domestic turnover. They opened a flagship store in Paris, in the famous Boulevard des Capucines. 1998 -MANGO positions itself as Spain’s second largest textile exporter. 2000 - They opened a new flagship store in London, in the central Oxford Street and launched online shop, MANGOshop.com, being pioneers in its sector. 2005 - MANGO TOUCH is defined as a new fashion venue dedicated exclusively to accessories. 2006 - Their experience in the North American market begins, with store openings in Costa Mesa, Chicago, Dallas, Los Angeles, McLean, Orlando, San
Apparel industry Population Statistics
3 4
4 4
BRANDS BY MANGO
H.E. by MANGO TOUCH
5
5 5
STATISTICS FOR MANGO COMPANY
Turnover Employees and nonfinancial company data MANGO’s existence map
5
5 6 8
MANGO COMPETITORS
H&M Blanco Zara Big players market share in Spain
8
8 8 9 9
STRUCTURE-CONDUCT, PERFORMANCE MODEL
Nature of product: Type of competition:
10
10 11
Barriers to entry:
11
PORTER’S ‘FIVE FORCES’
Bargaining power of suppliers: Bargaining power of buyers: Threat of new entrants: Threat of substitute products: Intensity of competitive rivalry
11
12 12 12 13 13
RECOMMENDATION CONCLUSION BIBLIOGRAPHY
13 14 14
Introduction to MANGO
1984 - First store in Barcelona’s Paseo de Gracia by Isak Andic (Co-Founder and CEO) 1985 - First store in Valencia and start of National scale expansion. 1988 - Improvement of stock management system. Production, Logistics and Distribution application of Just-In-Time system, as per market demand. The concepts of product, interior design, quality, price, and brand image are defined. 1992 - Their international expansion begins with the opening of 2 stores in Portugal. 1994 - Implantation of a business management system which still exists today, based on specialized and coordinated teams. 1995 - Their website MANGO.com is created. 1997 - For the first time, foreign turnover exceeds domestic turnover. They opened a flagship store in Paris, in the famous Boulevard des Capucines. 1998 -MANGO positions itself as Spain’s second largest textile exporter. 2000 - They opened a new flagship store in London, in the central Oxford Street and launched online shop, MANGOshop.com, being pioneers in its sector. 2005 - MANGO TOUCH is defined as a new fashion venue dedicated exclusively to accessories. 2006 - Their experience in the North American market begins, with store openings in Costa Mesa, Chicago, Dallas, Los Angeles, McLean, Orlando, San
Bibliography: (n.d.). Retrieved from Mango: www.mango.com/web/oi/servicios/company/IN/empresa/evolucion.htm (n.d.). Retrieved from UK essay2011: http://www.ukessays.com/essays/marketing/researchershave-studied-patronage-behavior-by-a-range-of-methods-marketing-essay.php Mishra, N. (2011). Mango Marketing. 6. Ogundipe, T., Zayfert, A., & Rosenberg, M. (2011, Dec 2). Retrieved 2012, from slide share: http://www.slideshare.net/azayfert/spain-fashion-industry-analysis Rodriguez-Donaire, S., Casi, E., & Carbonell, X. (2011). Madrid. website, M. o. (n.d.). Retrieved 2012, from Mango: www.mango.com/web/oi/servicios/company/IN/empresa/evolucion.htm Figure 1, Annual Sales 05-09 ................................................................................................................... 7 Figure 2, Countries with MANGO store .................................................................................................. 8 Figure 3, Spain main garment competitors .......................................................................................... 10 Figure 4, Price Quality Positioning for MANGO .................................................................................... 11 Figure 5,Silvia Rodriguez-Donaire; Enric Casi, Xavier Carbonell ........................................................... 13