Manheim Auctions
Data Management & IT-LB5002. | Assignment 3 | | MANHEIM AUCTIONS | IMRAN FAREETH.K (12449635) | | 14-04-2010 | |
James Cook University, Singapore.
1. Describe Manheim’s business, information and organizational strategies.
Business strategy:
Auction is a very social event with a culture of its own. Manheim is the largest wholesale automobile auction company in the world. He is using up various modes like Manheim online, Auto connect, etc. to sell the used cars and his main focus initially on US market and later on UK. Manheim business strategy is auctioning, reconditioning and processing the used vehicles by getting a fee for various processes and thereby revenue generated. They entered with Japanese automobiles as it has improved quality. They focused mainly on dealers as they are their customers. They notify the dealers about forthcoming auction including details of used cars. Before auctioning, inspection will be carried out. Once the cars are ready, auctioneers will bid until final price is reached. Once a final bid is accepted, the car becomes the property of dealer which is then sold for customers or public.
Information strategy:
Manheim’s information system is excellent for implementing its business plan through various means. Initially he used a physical means for auctioning by using special sites. But later on as the technology grows he tried to implement many systems like auction vision, Manheim online and other services like MMR, auto connect, tracker plus and leasing plus with the help of a third party developer so as to compete more efficiently with its competitors. Manheim also uses Extranet to link with their suppliers, customers or other firms to share common goals.
Organizational strategy:
According to the vision statement as the world’s largest auction house, Manheim sells millions of used cars to the customers by using many systems which is technically more advanced so as to serve well. In olden days when an automobile reached
James Cook University, Singapore.
1. Describe Manheim’s business, information and organizational strategies.
Business strategy:
Auction is a very social event with a culture of its own. Manheim is the largest wholesale automobile auction company in the world. He is using up various modes like Manheim online, Auto connect, etc. to sell the used cars and his main focus initially on US market and later on UK. Manheim business strategy is auctioning, reconditioning and processing the used vehicles by getting a fee for various processes and thereby revenue generated. They entered with Japanese automobiles as it has improved quality. They focused mainly on dealers as they are their customers. They notify the dealers about forthcoming auction including details of used cars. Before auctioning, inspection will be carried out. Once the cars are ready, auctioneers will bid until final price is reached. Once a final bid is accepted, the car becomes the property of dealer which is then sold for customers or public.
Information strategy:
Manheim’s information system is excellent for implementing its business plan through various means. Initially he used a physical means for auctioning by using special sites. But later on as the technology grows he tried to implement many systems like auction vision, Manheim online and other services like MMR, auto connect, tracker plus and leasing plus with the help of a third party developer so as to compete more efficiently with its competitors. Manheim also uses Extranet to link with their suppliers, customers or other firms to share common goals.
Organizational strategy:
According to the vision statement as the world’s largest auction house, Manheim sells millions of used cars to the customers by using many systems which is technically more advanced so as to serve well. In olden days when an automobile reached