Preview

Manjeera Mall Kphb Project Report

Powerful Essays
Open Document
Open Document
4019 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Manjeera Mall Kphb Project Report
DECLARATION

I, BANDARU RAVI TEJA hereby declare that project titled “Study on the Customer behaviour on FBB, Manjeera Mall KPHB, in Hyderabad” is an original piece of research work carried out by me under the guidance and supervision of Mr. Ritesh Kumar (Marketing Head), BIG BAZAAR, Tarnaka, Hyderabad. The information has been collected from genuine & authentic sources. It has not been submitted to any other institute or published earlier.

Signature
BANDARU RAVI TEJA (1225114102)
GITAM Institute of Management,
Visakhapatnam

APPROVAL OF INDUSTRY GUIDE

This is to certify that BANDARU RAVI TEJA student of GITAM Institute of Management, GITAM University, Visakhapatnam, bearing Registration No. 1225114102,
…show more content…
SAMPLING METHODOLOGY
Sampling Unit:
The respondents comprise of people who visit the FBB store, Manjeera mall, KPHB and the people outside the store in KPHB.
Sample size:
The sample size was restricted to only 45o, which comprised of mainly people who visit the FBB store, Manjeera mall, KPHB and the people outside the store in KPHB. Sampling Area:
The area of the research is FBB store, Manjeera mall, KPHB and the people outside the store in KPHB.

LIMITATIONS OF THE STUDY
 Only a particular store and an area have been chosen to conduct the survey.
 The questions are designed to measure the topic of interest.
 The participants chosen were in random order who visit the store and others picked randomly base on the interest of the customers.
 Nobody is forced to fill the questionnaire rather it is filled completely on the customers interest.

CHAPTER-II

DATA

You May Also Find These Documents Helpful

  • Powerful Essays

    Math533 Part a

    • 1256 Words
    • 6 Pages

    AJ Davis is a department store chain, which has many credit customers and wants to find out more information about these customers. The total sample set of 50 credit customers is selected with data collected.…

    • 1256 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Math 533 Part a

    • 1063 Words
    • 5 Pages

    AJ Davis department store has asked to take a look at a sample of customers (sample size: 50) in order to more efficiently generate sales and also appeal to their more profitable segment. In order to better understand their customers a statistical analysis and interpretation must be performed. AJ Davis is hoping to achieve insight on how to improve their department store operations and strengthen their customer loyalty. We have taken both quantifiable and qualitative information and have performed descriptive and inferential statistics on the data collected. We do have to disclaim that these are only from a select few from the customer base and does not represent the entire population. Therefore, the interpretations based on the sample group need to be kept in perspective and must not assume complete representation of all customers. After the collection of information from their sample set we have been able to perform statistical analysis and the results are reported below.…

    • 1063 Words
    • 5 Pages
    Better Essays
  • Good Essays

    A researcher for Kraft Foods selects five states randomly, and then selects 10 supermarkets chains within each state to call for a phone survey as test markets for a new cookie. Quota…

    • 723 Words
    • 3 Pages
    Good Essays
  • Good Essays

    AJ Davis is a department store chain, they are trying to get to know more about their clientele and to further expand their business. A sample of 50 credit customers are selected for this research, information that includes, location (rural, urban or suburban), Income (in $1,000), size (household size), years (number of years lived in that location), and credit balance (customers current credit card balance on the store’s credit card).…

    • 830 Words
    • 4 Pages
    Good Essays
  • Good Essays

    GGR2522h

    • 750 Words
    • 3 Pages

    Make some estimation of the demographic composition of the shoppers. Where do you think these shoppers come from?…

    • 750 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour within store?” for open ended qualitative questions and for quantitative they could be something like “How long do you expect to wait on hold for customer services?” which will give more precise data.…

    • 1035 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    AJ Davis is a department store chain, which has many credit customers and wants to find out more information about these customers. A sample of 50 credit customers is selected with data collected on the following five variables.…

    • 1121 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Customer behavior in retail stores usually deal with the identification of customers and their buying behavior patterns. The study of consumers helps firms and organizations improve their marketing strategies by understanding who buys what, when, where and how. However, the principles and techniques discussed here are also applicable to other types of firms. Identification of customer’s behavior must come before any thought of the reasons for the behavior. The buying behavior of the customer is influenced by the needs and preferences of the consumers for whom the products are purchased.…

    • 1204 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    asdf

    • 568 Words
    • 2 Pages

    second goal of the essay, consider the procedure used to select the sample of respondents (who is asked?) and…

    • 568 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In this assignment we were proposed to visit two different stores of a company of our choice located in different areas, and observe what is its costumers’ profile and other relevant consumer behaviors. Before visiting the stores, we had to make a pre-analysis on what we were expecting to find, and then compare it to our empirical findings.…

    • 890 Words
    • 3 Pages
    Good Essays
  • Good Essays

    * A supermarket is offering a new line of organic products. The supermarket’s management wants to determine which customers are likely to purchase these products.…

    • 883 Words
    • 4 Pages
    Good Essays
  • Good Essays

    One hundred customers at the Mall of Elbonia (MoE) were given a brief interview as they concluded their shopping trips. Examine the resulting data in the Mall of Elbonia Interview Results file. For each customer (by row), the spreadsheet contains data on:…

    • 498 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    pelican stores

    • 509 Words
    • 8 Pages

    Memorandum To: Pelican Stores Management From: Ashley N. Earl Date: September 10, 2007 Re: July Coupon Promotion Results – Specific Descriptive Statistics Coupon Promotion Results As a follow up to my previous memorandum, I have prepared specific descriptive statistics regarding the results of the previous coupon promotion period throughout the month of July. These descriptive statistics such as the relationship between net sales and descriptive statistics on net sales by various classifications of customers, as well as the descriptive statistics concerning the relationship between age and net sales can help us further understand our target audience and ultimately boost total sales for Pelican Department Stores.…

    • 509 Words
    • 8 Pages
    Satisfactory Essays
  • Good Essays

    This report has been prepared to meet the partial requirement of the Marketing course of Bachelor of Business Administration (BBA) under Kathmandu University.…

    • 7468 Words
    • 24 Pages
    Good Essays
  • Good Essays

    Eve Teasing in Pakistan

    • 2029 Words
    • 9 Pages

    Through a questionnaire circulated amongst the people and interviewing the shop owners and authorities of the aforementioned areas.…

    • 2029 Words
    • 9 Pages
    Good Essays