Mannesmann and Vodafone
Mannesmann vs. Vodafone
On A Hostile Takeover
December 2000
Martin Marinschek, Student ID 9803246
Abstract
This paper summarizes the proceedings of the largest merger in the history of the telecommunication business, including the two players Vodafone and Mannesmann.
Analyzing the history of the two companies, the reasons for the merger, the merger itself and the outcome of the takeover, as well as the impacts on society, economy and legislative are the major concerns.
Along the way, a short description of the acting persons shall be given, and the environment of the merger shall be shown as appropriate for a complete description.
Table Of Contents
1 An Introduction To The Case 3
1.1 Mannesmann Before The Merger 3 1.1.1 It All Began With Tubes 3 1.1.2 A Company In Change 3
1.2 Vodafone Before The Merger 4 1.2.1 A Pure Telecommunication Player 4 1.2.2 The Merger Vodafone – Airtouch 4
1.3 Compare The Price: Mannesmann And Vodafone 5
1.4 The Opponents: Klaus Esser And Chris Gent 8 1.4.1 Klaus Esser 8 1.4.2 Chris Gent 8
2 The Proceedings Of The Merger 9
2.1 Mannesmann Wants Orange 9
2.2 Vodafone Wants Mannesmann 9
2.3 Mannesmann Fights With All Means 9
2.4 Vivendi: The White Knight? 10
2.5 Finally Vodafone Wins 11
3 The Future: Bright And Sparkling? 11
3.1 Vodafone – Mannesmann: The Biggest Player 11
3.2 Creating A New Brand: Forget About “Mannesmann” 13
3.3 The Impacts On Economy And Society 13 3.3.1 Impacts On Europe’s Economy 13 3.3.2 Impact On The Exchange Rate Of Currencies 14 3.3.3 Impact On Legislation 14
3.4 Two Winners Are Clear 15 An Introduction To The Case
This chapter will tell about the essential information necessary to understand why the merger
On A Hostile Takeover
December 2000
Martin Marinschek, Student ID 9803246
Abstract
This paper summarizes the proceedings of the largest merger in the history of the telecommunication business, including the two players Vodafone and Mannesmann.
Analyzing the history of the two companies, the reasons for the merger, the merger itself and the outcome of the takeover, as well as the impacts on society, economy and legislative are the major concerns.
Along the way, a short description of the acting persons shall be given, and the environment of the merger shall be shown as appropriate for a complete description.
Table Of Contents
1 An Introduction To The Case 3
1.1 Mannesmann Before The Merger 3 1.1.1 It All Began With Tubes 3 1.1.2 A Company In Change 3
1.2 Vodafone Before The Merger 4 1.2.1 A Pure Telecommunication Player 4 1.2.2 The Merger Vodafone – Airtouch 4
1.3 Compare The Price: Mannesmann And Vodafone 5
1.4 The Opponents: Klaus Esser And Chris Gent 8 1.4.1 Klaus Esser 8 1.4.2 Chris Gent 8
2 The Proceedings Of The Merger 9
2.1 Mannesmann Wants Orange 9
2.2 Vodafone Wants Mannesmann 9
2.3 Mannesmann Fights With All Means 9
2.4 Vivendi: The White Knight? 10
2.5 Finally Vodafone Wins 11
3 The Future: Bright And Sparkling? 11
3.1 Vodafone – Mannesmann: The Biggest Player 11
3.2 Creating A New Brand: Forget About “Mannesmann” 13
3.3 The Impacts On Economy And Society 13 3.3.1 Impacts On Europe’s Economy 13 3.3.2 Impact On The Exchange Rate Of Currencies 14 3.3.3 Impact On Legislation 14
3.4 Two Winners Are Clear 15 An Introduction To The Case
This chapter will tell about the essential information necessary to understand why the merger