Manualms
LINKS Marketing Strategy Simulation
Revised April 2012
Randall G. Chapman, PhD
ii
LINKS Marketing Strategy Simulation
Copyright (c) 2000-2012 by Randall G Chapman
LINKS® is a registered trademark of Randall G Chapman. All rights reserved.
ISBN 1885837-39-9
LINKS Marketing Strategy Simulation
iii
Table of Contents
Chapter 1: Introduction ................................................................................................. 1
Why Use Simulations?..........................................................................................................1 What Will You Learn? ...........................................................................................................2 LINKS Overview....................................................................................................................3 What Is a Set-Top Box? ........................................................................................................3 What Will You Do Within LINKS? ..........................................................................................5 Analysis ..........................................................................................................................6 Planning .........................................................................................................................6 Implementation ..............................................................................................................6 Evaluation ......................................................................................................................6 Decisions and Decision Forms.............................................................................................7 Excel Spreadsheet Access To This Manual’s Exhibits ........................................................7
Chapter 2: Decision Variables and Perspective ........................................................... 8
Perspective and
Revised April 2012
Randall G. Chapman, PhD
ii
LINKS Marketing Strategy Simulation
Copyright (c) 2000-2012 by Randall G Chapman
LINKS® is a registered trademark of Randall G Chapman. All rights reserved.
ISBN 1885837-39-9
LINKS Marketing Strategy Simulation
iii
Table of Contents
Chapter 1: Introduction ................................................................................................. 1
Why Use Simulations?..........................................................................................................1 What Will You Learn? ...........................................................................................................2 LINKS Overview....................................................................................................................3 What Is a Set-Top Box? ........................................................................................................3 What Will You Do Within LINKS? ..........................................................................................5 Analysis ..........................................................................................................................6 Planning .........................................................................................................................6 Implementation ..............................................................................................................6 Evaluation ......................................................................................................................6 Decisions and Decision Forms.............................................................................................7 Excel Spreadsheet Access To This Manual’s Exhibits ........................................................7
Chapter 2: Decision Variables and Perspective ........................................................... 8
Perspective and
Links: Marketing Strategy Simulation