Manufacturing Perspective
Manufacturing Perspective
9-21-2013
Operations and Supply Management
Introduction Not only does the BMW Group produce the “Ultimate Driving Machine” but they also provide high quality financial services. The success of the company has not only relied on the excellent quality of the automobiles they produce but the financial services they provide their customers. Financial services are a key factor for success in today’s mobile world. At BMW, an extensive product portfolio is available that provides expert information regarding financing and leasing, insurance, asset management, dealer financing and company car pools (BMW Group, 2013). The reminder of this paper will be dedicated to a thorough examination and review of the Financial Services segment of the BMW Group.
Financial Services Exceptional service is the goal of the BMW Group. Providing their customers with some of the world’s most premium automobiles and motorcycles is not the only objective in a tough competitive mobile market. That’s where the exceptional financial services come into the picture. The core component of the financial services is the multiple financing options available for new BMW owners. BMW offers these many options in the form of loan customization, low competitive rates, no down payment, terms up to 60 months, and an OwnersChoice program that features low monthly payments for new and certified pre-owned BMW’s (BMW Group, 2013). The financial services aspect of BMW is designed to match the quality of the vehicles they are financing as well as meeting the expectations of the drivers. The financing and leasing programs available are designed to parallel the many exceptional vehicles BMW builds to suit their customer’s needs. The leasing program options have extremely flexible terms that a customer can choose. The program gives them the ability to be flexible in their driving and
9-21-2013
Operations and Supply Management
Introduction Not only does the BMW Group produce the “Ultimate Driving Machine” but they also provide high quality financial services. The success of the company has not only relied on the excellent quality of the automobiles they produce but the financial services they provide their customers. Financial services are a key factor for success in today’s mobile world. At BMW, an extensive product portfolio is available that provides expert information regarding financing and leasing, insurance, asset management, dealer financing and company car pools (BMW Group, 2013). The reminder of this paper will be dedicated to a thorough examination and review of the Financial Services segment of the BMW Group.
Financial Services Exceptional service is the goal of the BMW Group. Providing their customers with some of the world’s most premium automobiles and motorcycles is not the only objective in a tough competitive mobile market. That’s where the exceptional financial services come into the picture. The core component of the financial services is the multiple financing options available for new BMW owners. BMW offers these many options in the form of loan customization, low competitive rates, no down payment, terms up to 60 months, and an OwnersChoice program that features low monthly payments for new and certified pre-owned BMW’s (BMW Group, 2013). The financial services aspect of BMW is designed to match the quality of the vehicles they are financing as well as meeting the expectations of the drivers. The financing and leasing programs available are designed to parallel the many exceptional vehicles BMW builds to suit their customer’s needs. The leasing program options have extremely flexible terms that a customer can choose. The program gives them the ability to be flexible in their driving and
References: BMW Group (2013) Corporate overview. Retrieved 9-20-2013 from http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/investor_relations/corporate_news/news/2012/geschaeftsbericht_2011.html Oxford Economic Forecasting (2006). The Economic Contribution of BMW Group in the UK. Retrieved 9-20-2013 from http://www.oxfordeconomics.com/publication/open/222606