Manufacturing Strategy at Sico

Resume of case study: “Manufacturing strategy at SICO” Sico is a paint producer company founded in 1937 in Québec city, Canada. The company manufactures paints and coatings, intended for protection, decoration, renovation and maintenance of consumer goods along with industrial products and equipment. In 1993 Sico is leader in architectural and industrial paint and had several facilities in Beauport, longueueil, St-­‐Hubert and Etobicoke. About 85% of production ended for consumers, the remainder consists of specialized industrial products. Sico presents a three-­‐sector structure focused in Consumer products, Industrial products and related products, to achieve profitability above industry average. In the year of 1994 Sico is facing fierce competition in the market of paints and due to that and to solidify it´s competitive position the company must cute with costs and boost productivity. This measures must be taken quickly because the profitability is fluctuating wildly and is following below industry average. Sico sales have a greet dependence of Quebec market, which impossibilities the explore of new markets.

Important definitions to the case study: v