Maple leaf foods
Table of Contents
Company Background
Maple leaf foods is one of the leaders in the consumer packaged food industry. Their operations span across Canada, the United States, United Kingdom, Asia, and Mexico. A few brands they produce are Schneider’s™, and Dempster’s™ which are known worldwide. The company was created in 1961 and the origins can be traced back to Grantham Mills in 1863. There are three groups Maple leaf operates in, Meat Products Group, Bakery Products Group, and Agribusiness Products Group. The first two groups are self-explanatory but the Agribusiness Products Group deals with recycling animal by-products into animal feed, amino acids, supplements, and biofuel .
Introduction
We are going to look at how Maple leaf dealt with the Listeria outbreak in the package meat products group, how they dealt with the legal issues and how they interacted with the public perception of their company. The focus will be mainly on the nonmarket environment but we will briefly dive into Maple leaf’s market environments as well.
Fours I’s
Issue
The summer of 2008, reports that Listeria was found in numerous products and Maple Leaf’s products are being recalled. Not only have the products tested positive for Listeria but multiple deaths have been directly linked to Maple leafs products . This brings about two issues we need to address. The first issue is a public perception of Maple leaf and how this Listeria outbreak changed public opinion on the company. The second issue will be in the legal sector, from patrons that purchased Maple leaf meat products and became ill or passed on. Consumers are becoming hyper aware about the safety of their food and any time a company has a misstep like Maple leaf they are going to be negative consequences.
Intuition
To see how far spread the issue has gone we will look at the institutions that are involved from Maple leafs Listeria outbreak. The media covered the issue with their own viewpoint and brought the issue
Company Background
Maple leaf foods is one of the leaders in the consumer packaged food industry. Their operations span across Canada, the United States, United Kingdom, Asia, and Mexico. A few brands they produce are Schneider’s™, and Dempster’s™ which are known worldwide. The company was created in 1961 and the origins can be traced back to Grantham Mills in 1863. There are three groups Maple leaf operates in, Meat Products Group, Bakery Products Group, and Agribusiness Products Group. The first two groups are self-explanatory but the Agribusiness Products Group deals with recycling animal by-products into animal feed, amino acids, supplements, and biofuel .
Introduction
We are going to look at how Maple leaf dealt with the Listeria outbreak in the package meat products group, how they dealt with the legal issues and how they interacted with the public perception of their company. The focus will be mainly on the nonmarket environment but we will briefly dive into Maple leaf’s market environments as well.
Fours I’s
Issue
The summer of 2008, reports that Listeria was found in numerous products and Maple Leaf’s products are being recalled. Not only have the products tested positive for Listeria but multiple deaths have been directly linked to Maple leafs products . This brings about two issues we need to address. The first issue is a public perception of Maple leaf and how this Listeria outbreak changed public opinion on the company. The second issue will be in the legal sector, from patrons that purchased Maple leaf meat products and became ill or passed on. Consumers are becoming hyper aware about the safety of their food and any time a company has a misstep like Maple leaf they are going to be negative consequences.
Intuition
To see how far spread the issue has gone we will look at the institutions that are involved from Maple leafs Listeria outbreak. The media covered the issue with their own viewpoint and brought the issue
References: Oscar Rojo, T. S. (1992, Jul 14). Maple leaf foods buys labatt stake in bakery. Toronto Star. Retrieved on 04/01/13. Retrieved from http://libezproxy.nait.ca/login?url=http ://se arch.p roquest.co m/docview/436657341?accounti d=12654 Nagel, J Schmidt, S. (2008, Oct 09). Listeria found at maple leaf plant within standard: Company. CanWest News. Retrieved on 04/01/13. Retrieved from http://libezpr oxy.nait.ca/login?url=http://search.proquest.com/docview /460077023?accountid=12654 Baron, D David, M. (2011). Listeriosis victims, families still waiting for compensation. CBC News Politics, Retrieved on 04/01/13 Retrieved from http://www.cbc.ca/news/politics/story/2 011/10/08/pol-listeriosis-claim-payments.html